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Press Release
6 December 2007

Peter Newman Shoes embraces multi-channel retailing with launch of
new e-commerce site

South East based shoe chain extends choice for customers with new online store

Peter Newman Shoes, a family run business renowned for its customer service has invested in Eurostop’s ready to go e-commerce solution for its new online store. The new website has been developed by Eurostop as part of the retailer’s expansion plans. It has been developed to reflect the company’s image, is fully integrated with Eurostop’s retail management system, and provides customers with an way to purchase. Peter Newman Shoes also plans to install kiosks in each shop so that customers may order shoes in different colours, styles or sizes from those stocked in their local shop.

The company has been using Eurostop WinRMIS at head office and WinPOS at till point to manage stock across its 14 stores in the South East successfully for over two years. Mark Newman, Managing Director at Peter Newman Shoes said, “We have seen tremendous benefits since we have had Eurostop’s solution in place. It has given us a much better understanding of the business. When we decided to launch an online store, Eurostop was the obvious answer.”

Since its soft launch in October, the website is already recording sales every day despite, so far, little promotion.

Eurostop has developed the site based on its software rental business model where the retailer pays a set amount each month for the development and support of the system.

Mr Newman further commented, “We liked the idea of a simple solution – one monthly fee that covers all costs for development, support and maintenance. I was also delighted with the project management for the e-site. Eurostop really understands the nature of the retail business and their systems have helped to turn Peter Newman Shoes from a traditional High Street retailer into a full Multi-channel retailer.”

Phillip Moylan, Sales and Marketing Manager at Eurostop said, “Eurostop’s expertise has been built up over the years working with clients in the retail industry. We understand that retailers need to maximise their margins and keep costs to a minimum in order to maintain a profile. We are committed to providing flexible solutions that enable our customers to grow their businesses without having to worry about the technology. ”

About Peter Newman Shoes
Established in 1980, Peter Newman Shoes has 14 stores based across Southern England, throughout Kent, Hampshire and the Home Counties. The company has a reputation for providing comfortable, quality shoes at a very reasonable price for the children’s and mature people’s market.
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About Eurostop
Founded in 1990, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.
WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.
Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.
Business Intelligence Cubes: Data mining Software
All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.
Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.
Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

Eurostop also has established interfaces into Wholesale and Mail Order Systems.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

For more information visit: or contact:

Editors Contacts
Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866

Phillip Moylan
Sales and Marketing Manager
Eurostop Limited
Tel: 020 8991 2700

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry in the following categories: Business & Finance, Computing & Telecoms, for more information visit