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Paris, December 6, 2007– WidgetAvenue, first European widget distribution platform , announced today new platform release "Blue Lagoon" and Packaged Solution for Widget Publishing

WidgetAvenue founder, Emmanuel Prat, made the announcements today during a presentation at the Widgety Goodness 2007 conference in Brighton. Innovating features are included in "Blue Lagoon", the new platform release announced today:
- The OpenSearch format is now supported. OpenSearch compatible search engines can now easily be widgetized, using standard or custom skins. "One of the benefits of our platform is that you can entirely customize the look of your widget" explained Emmanuel Prat. "This unique feature has been very successful with the RSS format we started supporting a few weeks ago, so we will continue to add more formats".
- Widgets published by WidgetAvenue can now be downloaded to Yahoo! Widgets and Adobe Air. These desktop widget destinations come in addition to the already supported Vista Sidebar and Apple Dashboard environments.
- OpenSocial, the recent social network API promoted by Google, has also been implemented in Blue Lagoon.

The launch of a new "Packaged Solution" was also announced today. Advertisers and content publishers can now choose to host their widgets themselves, without depending on a third party online platform. Based on a flash file, a digital package, containing all files required to be compatible with all widget destinations, will be generated and delivered by WidgetAvenue in 24h. This package can be installed and hosted on any web server. "This solution has been created to meet the requests of many advertising agencies and corporate marketing departments" said Emmanuel Prat. "This gives them the opportunity to develop cross-platform widgets using a format they are familiar with, without depending on an online service afterwards"

About WidgetAvenue

WidgetAvenue is a technology and service provider specializing in widgets. The company developed an advanced widget distribution platform which serves the needs of digital marketers and content publishers. Using this platform, widget publishers can reach the various widget channels available today (startpages, social networks, desktop, mobile), without the need to write specific code for each one. In addition to this “Write Once Run Anywhere” feature, the platform also provides built-in virality and tracking. Custom widget production and widget marketing services are available with third party partners.

Press Contact: Anne de Villeneuve adevilleneuve@widgetavenue.com +33 6 81 88 06 71

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