HERBAL BLEND COULD DELAY THE NEED FOR FACELIFTS Friday 7 December 2007 PDF Print A potent blend of Chinese, Indian and Mediterranean herbs could hold help women fend off the years and delay the need for cosmetic surgery, according to new clinical research published in the peer-reviewed journal Phytomedicine. The randomised, double blind, placebo controlled study found that the herbal blend, known as Tricutan®, was shown to increase the firmness and elasticity of skin compared with placebo1. In the study, women between the ages of 34 and 67 were given two facial serums marked for use on either the left or the right hand side of the face. One bottle contained a Tricutan serum and the other contained a placebo. At the start of the four week trial, skin firmness was evaluated by a reviscometer, a device that determines firmness of the skin by measuring its ability to transmit ultrasound waves. At the end of the trial, skin firmness was tested again comparing the left to the right hand side of the face. The side of the face treated with Tricutan demonstrated a significant 20% reduction in soundwave transmission times according to reviscometer readings, indicating vastly increased firmness compared to placebo. Most anti-ageing products work on the skin’s surface to target wrinkles and, as the cells on the skin’s surface are dead, these wrinkle creams can only ever provide a temporary effect. Tricutan penetrates the skin and works directly on the underlying muscle. Unlike other parts of the body, the facial muscles are attached to the skin and so have a direct effect on skin firmness. As we age, the muscles become elongated and relaxed instead of short and tight. This results in a sagging of the skin, which is a key sign of ageing. Tricutan’s active ingredients are thought to increase neurotransmitter activity to the muscles, thereby increasing facial muscle contractions and encouraging the face to give itself a “natural facelift” by shortening and tightening the muscles. Scientists are now investigating Tricutan’s potential for use as a treatment to help men and women delay the ageing process and could even offer a way around the need for cosmetic surgery. Tricutan contains a combination of herbal extracts traditionally used in China, India and the Mediterranean to care for the skin, including rosemary, macadamia nut oil, turmeric, and the medicinal herb Centella asiatica. Tricutan is now available in the UK under the brand name Dermyn. Dermyn is a concentrated beauty serum which should be used on thoroughly cleansed skin in the morning and evening and can be used in all areas that a lift is desired. The more Dermyn is used, the more effective it becomes. It is lightly fragranced and is not tested on animals. Dermyn is priced at £45 for 30ml and is available by calling 0845 200 1820 or by visiting www.aadd.co.uk - Ends - For further press information, case studies, samples and images please contact Tiger White PR: Jo Hill – 020 7202 8520 / firstname.lastname@example.org Emma Thomson – 020 7202 8520 / email@example.com Notes to editors: • Dermatologist and creator of Dermyn Dr Beatrice Sommerfeld, is available for interview. References 1. ‘Randomised, placebo-controlled, double-blind, split-face study on the clinical efficacy of Tricutan on skin firmness’ Phytomedicine, 2007 Nov;14(11):711-5. This press release was distributed by ResponseSource Press Release Wire on behalf of Tiger White PR in the following categories: Health, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.