Party & Travel Safely with the Fudge Over Night Kits Friday 7 December 2007 PDF Print Fudge has created the ultimate solution to a fun-filled night out, which will keep you looking stylish and playing safe all night. Fudge, the cool hair brand, has teamed up with Mates condoms to launch an Over Night Kit containing travel size hair care essentials alongside a Mates Xtra Pleasure condom. The initiative supported by the Condom Essential Wear campaign, highlights the fact that condoms are an essential part of preparing for a weekend away or action-packed night out. Featuring the message, ‘Do It In Style - get the look with Fudge, give off the right image with a condom’, the pack contains: • Fudge mini shampoo & conditioner • Fudge Matte Hed styling paste sachet • Mates Xtra Pleasure condom With the Fudge Over Night Kit, it means you’ll never have an excuse for bad hair on the go! The pack also offers the opportunity to win exclusive Fudge and Mates prizes. Terry Sierocki, CEO of Fudge, said: “The Condom Essential Wear campaign parallels Fudge’s core audience. As a recognised Cool Brand, we were up for sharing with our audience that it’s cool to use Fudge and it’s cool to use condoms. Fudge likes to live on the edge but this isn’t something we want our customers to do. Condoms are an essential part to any night out, just like your Fudge hair product!” A Condom Essential Wear spokesperson said: “The collaboration with Fudge is a fantastic way to ensure people think about carrying and using a condom when they’re getting ready to go out. Even if someone is well-styled, you can’t tell by looking who has an STI. Many STIs such as Chlamydia do not have visible symptoms although one in ten sexually active 18-24 year olds are currently affected.” Elizabeth Mackintosh, Brand Manager, Mates said "Looking good and taking care of your health always go hand in hand. The long term side effects of STI's are most definitely not cool so always using a condom is a must. Mates & Fudge are both confident and fun brands to use so the key message is to always play safe and look stylish." Fudge Over Night Kit retails at £7.50 Fudge: Fierce, Fashion Forward and Animal-Friendly Find Fudge at leading salons nationwide. For stockist information contact 01282 683100 or visit www.fudge.com For further press information, contact Essence PR on 020 8555 8960 or email email@example.com Notes to Editors: • Hair experts, Fudge, offer a range of effective cleansing, conditioning and styling products to ensure that you can choose the right products for your hair type for a healthy, head turning style. Exciting Fudge products include Wet Hed for a moisture boost, Oomf for extra volume or Unleaded for everyday hair care, Skrewd for enhancing curls and Erekt for super straight hair. • Condom Essential Wear is the Department of Health’s adult sexual health campaign, which aims to normalise condom use and highlight the risks of unprotected sex • The campaign is designed to combat the growing numbers and spread of sexually transmitted infections (STIs) with a strong prevention message: Sex without a condom is seriously risky: always use a condom. • For more information on condoms, sexual health, how to protect yourself from STIs and to find your nearest GU Clinic visit www.condomessentialwear.co.uk or call the free and confidential Sexual Health helpline 0800 567 123. Textphone (for people with hearing difficulties) 0800 521 361 This press release was distributed by ResponseSource Press Release Wire on behalf of Essence PR in the following categories: Children & Teenagers, Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Travel, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.