Leading U.K. law firm to use Pivotal CRM to continue driving profit growth Monday 10 December 2007 PDF Print Leading U.K. law firm to use Pivotal CRM to continue driving profit growth More than 680 of Cobbetts' employees will be empowered with CDC Pivotal CRM to facilitate further improvement and expansion of client relationships LONDON, HONG KONG, Monday December 10th, 2007-CDC Software (http://www.cdcsoftware.com/), a wholly owned subsidiary of CDC Corporation and a provider of industry-specific enterprise software and services, announced today that Cobbetts, one of the U.K.'s most respected regional law firms with offices in Birmingham, Leeds, London and Manchester, has selected Pivotal CRM application to improve client understanding, promote best practices, streamline marketing activities, and capitalize upon untapped opportunities within the client base. The move closely follows strong continued growth across the firm's offices. Cobbetts is a top 50 law firm with 108 partners, and having recently announced a 26 percent rise in partner profits, the firm has a projected fee income approaching £65m. According to Cobbetts, this success is partially driven by the firm's partner managed-client relationships approach. Using CDC Software's Pivotal CRM solution, Cobbetts will now have a holistic view of client activity, marketing, and case information in one intuitive system. The Pivotal CRM system will enable Cobbetts to empower its more than 680 employees that include partners, lawyers and support team employees to more effectively service and grow its business and improve overall organizational performance. Kevin Goosman, Head of IT and CRM Project Manager said, "As a law firm, we have consistently been very progressive in our adoption of the latest technologies. The strength of the Pivotal CRM solution became obvious after we evaluated other providers - both enterprise and industry-specific. The vertical focus of Pivotal CRM in the legal and professional services industries will enable us to deploy the solution in a very short period while allowing us to maintain our focus on our business objectives. At the same time, Pivotal CRM offers advanced functionality that can be configured for the way we want to do business. Ultimately, the system will enable us to provide world-class client service, expand our services, and identify cross-practice business opportunities." With Pivotal CRM, Cobbetts now can improve its performance in key business functions including: Monitor and act on client feedback - Cobbetts continuously monitors client satisfaction including routine face-to-face meetings with top clients by senior partners. Pivotal CRM will enable them to ensure that all interactions, feedback and action points are visible to all parties interacting with a particular client. Identify client-base opportunities - In addition, the firm operates a flexible, focused team structure that has been developed across eight key practice areas including: corporate, real estate, banking, commercial, dispute resolution, employment, private capital and social housing. CDC Software's Pivotal CRM will empower Cobbetts to identify and act on cross-selling and up-selling opportunities with clients in each of these practice areas. "We are delighted to deliver a full-service CRM solution that addresses the business needs of Cobbetts and helps their partners, lawyers and administration employees enhance client service and grow their business," said Peter Sellers, solutions consultant for CDC Software. "This is a significant commitment that reaffirms our focus and unique expertise in the legal services sector. We look forward to working closely with Cobbetts to ensure a speedy deployment and achievement of their client service and financial objectives." ## END ## More Information: Public Relations / Investor Relations James Hawksworth CDC Software +44 1604 634 171 +44 7879 457 626 email@example.com About Pivotal CRM for Legal Services Pivotal CRM for Legal Services provides an integrated platform and highly flexible suite of customer relationship management (CRM) applications that support the unique business requirements of legal firms. By establishing more effective ways of managing client information through CRM, firms are able to gain a single, unified view of client information that facilitates collaboration and the targeting of additional revenue streams. Its flexible platform allows seamless connection to the entire firm, enabling the effective management and standardization of key business processes that will help strengthen a law firm's brand and reliably deliver the highest level of client service. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, partner management and marketing automation. Pivotal CRM provides the systems and infrastructure needed to help firms create a stronger marketing and business development team, maintain the strength of existing relationships, develop and extend innovative services, target new revenue streams, and maximize fee-earning time by increasing daily productivity and reducing time spent on administrative tasks. For more information on Pivotal For Legal Services, visit www.pivotalcrm.com. About CDC Software CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software's product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning), SCM (supply chain management), CDC Supply Chain (warehouse management and order management), Pivotal CRM and Saratoga CRM (customer relationship management), CDC MarketFirst (marketing automation and lead management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources) and business analytics solutions. These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation and is ranked number 12 on the MBT 2007 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit www.cdcsoftware.com. About CDC Corporation The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Mobile focused on mobile applications, CDC Games focused on online games, and China.com focused on portals for the greater China markets. For more information about CDC Corporation please visit www.cdccorporation.net. About Cobbetts LLP Cobbetts LLP has offices in the UK's four key commercial centres - Birmingham, Leeds, London and Manchester. A top 50 law firm with a total revenue of £58.6 million for 2006-2007, the firm has 108 partners working across its eight national core practice areas: corporate, real estate, banking, commercial, dispute resolution, employment, private capital and social housing. Cautionary Note Regarding Forward-Looking Statements This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, and includes statements relating to the ability of Pivotal CRM to address the needs of professional services clients such as the ability to improve efficiencies, improve customer service, drive cost savings and competitive advantage. These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of the professional services markets; the continued ability of Pivotal CRM and Saratoga CRM solutions to address industry-specific requirements of companies in Professional services industry; demand for and market acceptance of new and existing CRM solutions; development of new functionalities which would allow professional services companies to compete more effectively and changes in the type of information required to compete in the professional services industry. Further information on risks or other factors that could cause results to differ is detailed in filings or submissions with the United States Securities and Exchange Commission made by CDC Corporation in its Annual Report for the year ended December 31, 2006 on Form 20-F filed on July 2, 2007. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise. 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