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With crowded streets, harassed shoppers and packed car parks, it is often hard to get any joy from Christmas shopping – hence the reason why more and more people are turning to the internet to find the perfect gifts. For the first time ever, specialist fragrance retailer, The Perfume Shop is finding that its internet site – – is the best performing ‘store’ amongst its portfolio. With a huge increase in online sales of 102% this December, since December 2006, this is reflecting increase in consumer confidence for online purchasing.

Out of 162 The Perfume Shop stores across the UK and Eire, the website has seen the largest like-for-like sales increase, as well as consistently strong sales throughout this Christmas period pushing it into the number 1 slot.

Commenting on the huge increase in internet sales, Trading Director Jo Walker says: “We have focused a great deal of our attention this year on bringing our website into the 21st Century. It is now much easier to navigate and with the new look home page and the magazine-like feel, we are receiving very positive feedback from our customers – which is reflected in our strong sales.”

The website has lists of best sellers, suggested fragrances, celebrity top ten and a brand of the month. There is even an ebrochure online so customers can read the Christmas Brochure from the comfort of their computer!

For further press information/images or to speak to someone from The Perfume Shop please contact me on the details below:

Notes for editors:

The Perfume Shop is the UK’s largest specialist fragrance retailer with 162 shops across the length and breadth of the UK and Eire.

The Perfume Shop sells all the major designer fragrance brands at value for money prices.

Friendly and approachable staff are on hand ONLY if you need assistance, and will happily guide you through a selection of gift sets providing amazing value on major brands often with a shower gel or body lotion and a perfume or aftershave at a fraction of the price it would cost you to buy the bottle on its own.

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