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Single-Card Feed Printer with Ethernet, Advanced Smart Card, and Magnetic Stripe Encoding

December 11, 2007 – Zebra Technologies (NASDAQ: ZBRA), a worldwide leader in card printing and bar code labelling solutions, today announced the newest addition to its Value class of card printers, the Zebra P100i, a single-sided, single-card colour printer. The new card printer addresses key industries that require advanced smart card and magnetic stripe encoding such as the financial, banking, hospitality, recreation and retail.

This budget-friendly printer produces single-sided full colour or monochrome cards and offers a variety of optional features not typically available in a product in this class, such as Ethernet connectivity and Smart Card encoding. In seconds, the P100i can print and/or encode unique cards for a variety of applications. With the new P100i, remote and branch locations can now affordably produce personalised high-end technology cards.

“Many of our customers have requested a single feed solution card printer,” explains Veraje Anjargolian, vice president and general manager of Zebra Card Printer Solutions. “The demand for more card type flexibility is on the rise as businesses segment their customer base, offering different rewards to varying customers, such as silver, gold and platinum card holders, or offering more customers choices such as different gift card designs.”

The new Zebra P100i lets such customers print monochrome or colour employee and student ID cards, loyalty, gift and membership cards, or travel and leisure passes in a single card feed on varied types of cards and technologies, including those that are pre-printed. Besides providing both magnetic stripe and smart card encoding, the P100i offers both USB and Ethernet connectivity so that customers can deploy and manage card printers on an enterprise-wide basis.

The P100i has an integrated cardholder that stores 100 cards in three separate bays to keep different types of cards easily available and clean before printing. An LCD screen produces an improved user experience with increased status and diagnostic messaging. Customers will love the small form factor as it uses limited counter space.

The P100i contact smart card encoder is compatible with EMV standards for financial applications. It has received regulatory approvals for EU, United States and Canada, and shortly with other countries.

Zebra i Series® intelligent supplies and software make set-up quick with ribbon type detection, low-ribbon warning and automatic printer configuration to produce high quality card printing. Zebra i Series offers Microsoft? Windows? 2000, XP and Vista® compatible software drivers that provide plug-and-play operation and compatibility with most applications. Ethernet network connectivity also lets the P100i be integrated into non-Windows-based environments.

The P100i is available through authorised Zebra card printer resellers worldwide and offers a two year warranty. In EMEA, the manufacturer’s suggested retail price is €1395.

About Zebra Card Printer Solutions

A world leader in desktop card printers, Zebra Card Printer Solutions is a division of Zebra Technologies Corporation, which delivers innovative and reliable on-demand printing solutions to businesses and governments in 100 countries around the world. A broad range of applications benefit from Zebra brand thermal bar code label and receipt printers and plastic card printers (formerly branded Eltron®), in addition to RFID and real time locating systems, resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service. Information about Zebra card printers can be found at www.zebracard.com.

Information about Zebra Technologies can be found at www.zebra.com.

Contact Information:

Trade Media, EMEA
Paul Smith
+44 (0)7770 828525
paul@ps-pr.co.uk

NOTE TO EDITORS: A high-resolution photo of a Zebra P100i is available for download at www.brighamscully.com. Click Photo Downloads, then Zebra.

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