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… Akamai’s Secure Dynamic Site Delivery solution enabled RFU website to host 2.1 million visitors during 2007 Rugby World Cup...

London, UK: 12 December, 2007 – Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and applications online, today announced that the English Rugby Football Union (RFU) was able to support a staggering 122 million hits on its websites during the course of this year’s IRB Rugby World Cup tournament thanks to Akamai’s Secure Dynamic Site Delivery solution. With England crowned World Champions in 2003, it was anticipated that one million visitors might visit the site when the tournament kicked-off on 7 September 2007. However, whilst ensuring that the site would be able to meet these peaks in demand that were anticipated during the 44 days of the competition, the solution actually allowed the RFU to host an immense 2.1 million visitors who were able to navigate the site easily, browsing and downloading content and pages quickly.

According to figures released by Hitwise, the leading online competitive intelligence service, there was a six-fold increase in the number of UK Internet searches for 'rugby' from the start of the tournament at the beginning of September and for the four weeks ending 13th October. As England progressed through the tournament, supporters’ interest in the site continued to rise, with hit rates measuring 500 per second during peak times. Underpinning this, the Secure Dynamic Site Delivery solution enabled the RFU to scale to meet these peak usage requirements and offload traffic from existing web infrastructure, with no additional hardware.

Commenting on the RFU’s selection of Akamai as a supplier for the championship, Kate Saunders, the RFU’s Digital Media Manager, said: “Given the immense traffic that we experienced during the Rugby World Cup, we feel 100% justified in our decision to engage Akamai as a supplier. Not only did it enable us to provide a consistent service for the England fans, we were also delighted to be able to offer such a range of unique content to such a wide audience.”

The new and exciting features provided on the RFU website’s World Cup micro-site ( proved a hit with England fans. Elite Rugby Director, Rob Andrew’s column ( – receiving 8,000 page visits – and Mathew Tait’s player diary, Taity’s Talk ( – which received 15,500 page visits - were widely promoted through the press and so popular with the England supporters that the RFU is considering repeating them during RBS 6 Nations Championship which kicks off in February 2008.

Emma Wright, Digital Media Manager at Akamai, said, “The England Supporters’ site was THE place to go to get information for those who supported England during this year’s Rugby World Cup. For such a high profile web site, it was critical for the RFU to have the peace of mind that it would run at a consistently high standard throughout the six weeks of the competition and deliver the level of service and content to its users that would ensure that they kept coming back. The staggering visitor numbers speak for themselves as to how successful the site was and we are very pleased to have played a part in that in ensuring its smooth running.”

“Everything that could be cached, we cached with Akamai to ensure high level of availability,” explains Saunders. “From start to finish, Akamai proved to be an outstanding supplier. Not only were we able to benefit from its great technology, but the team was hugely helpful and responsive.,” she concluded.

About the Rugby World Cup 2007

The 2007 IRB Rugby World Cup saw 20 nations contest 48 matches over 44 days between 7 September and 20 October. The matches were be spread between ten French cities, with four matches held in Cardiff, Wales and two matches in Edinburgh, Scotland. England, the reigning Rugby World Cup champions, relinquished the title on 20 October 2007 to South Africa.

About Akamai Technologies

Akamai® is the leading global service provider for accelerating content and applications online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit

For further information please contact:

For further information on England Rugby or the RFU please contact:

Nicki Drinkwater,
RFU Media Manager
Tel: +44 208 831 6626

For further information on Akamai please contact :

Gillie Tennant/James Cooper
Ascendant Communications
Tel : + 44 (0)208 241 6226
E-mail :

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Sport, Computing & Telecoms, for more information visit