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Press Release

12 December 2007

Luxury cashmere clothing retailer re-launches prestige shop in London’s Burlington Arcade

N. Peal, the men and women’s luxurious cashmere clothing retailer has invested in Eurostop’s retail management solution to enable it to manage, track and analyse sales. The company plans to use the system in its newly launched store in Burlington Arcade, in London’s West End. The company expects the new systems to enable it to better monitor sales and manage stock flows, increasing profitability.

N. Peal selected Eurostop’s system for its ease of use and flexibility to grow as the company expands its retail operations. The store is using WinPOS at till point to capture sales, which are then analysed using Eurostop’s WinRMIS, the head office system. All sales are automatically registered and tracked by WinRMIS, providing an instant picture of selling lines and stock.

The company has also selected the Customer loyalty option, to enable it to monitor customer preferences and target seasonal and new collections. The system will provide reports that will help to identify customer buying patterns – colour and style preferences. N. Peal also intends to integrate the Eurostop system with its website, later in 2008, in order to enable customers to purchase online. The website will link directly to the company’s back-end systems, including sales, order processing and stock.

Adam Holdsworth, Director at N. Peal said: “Having recently acquired the N. Peal brand, we wanted to re-launch the flagship retail store in the Burlington Arcade. We needed a specialist retail system that could also give us accurate management information and could give us the flexibility to meet our expansion plans for the UK and globally.

“Eurostop’s system was recommended to us by other retailers in the industry. It is an excellent solution for the size of business we are now and for the future – it is both easy to use and provides us with the information we require.”

Phillip Moylan, Sales and Marketing Manager at Eurostop commented, “Eurostop’s systems are now recognised as established solutions for the retail industry. Our experience of working with customers in the fashion and footwear sector enables us to quickly understand a retailer’s business requirements.

“Managing stock flows and being able to react swiftly to customer demands are vital to a retailer’s success – whether small or large. Eurostop software enables companies to keep their finger on the pulse by providing the very latest, accurate sales information.”

-ends-

NOTES TO EDITORS:

About N.Peal

N. Peal creates and retails cashmere clothing for men and women. Founded in 1936, the brand name has been recently acquired and has been relaunched under new ownership. The company has a flagship retail store in the Burlington Arcade in London, selling its range of high quality luxurious cashmere collections.

N. Peal is also represented worldwide by other well-known stores.

For more information, please visit: www.npeal.com

About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.

WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.

Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.

Business Intelligence Cubes: Data mining Software

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

Eurostop also has established interfaces into Wholesale and Mail Order Systems.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts:

Phillip Moylan Sales and Marketing Manager
Eurostop Limited
Tel: 020 8991 2700
Email:phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866
Email: andreina@pra-ltd.co.uk









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