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Datanomic is bemused to find that a competitor, Trillium Software, has taken the unusual and somewhat desperate step of dressing themselves up in their competitor’s clothes by actually paying for a Google ad for the word ‘Datanomic’. The Google ad involves their use of a single word, “Datanomic”, in large type and bold - essentially trying to suggest that they are Datanomic.

Although imitation is the sincerest form of flattery, in this case, it is also a potential trademark infringement, and a somewhat frantic attempt to try and 'get leads’. Would you want to buy software from a vendor so frightened by its competition that it resorts to piggy backing on someone else's identity to try and get you to read their collateral?

In the search engine world this is called 'black hat' or unethical Search Engine Optimisation, which is something to which Google reacts both strongly and negatively.

Described by industry analysts as “arguably the most flexible data quality product”, Datanomic’s dn:Director provides a single, unified platform that enables non-IT personnel, such as data stewards, business analysts and owners of data, to identify and rectify the compromised data which place enterprise operations at risk.

Datanomic has gained significant traction among customers over the past twelve months for its leading data quality solutions. Whilst Trillium has been playing ‘catch up’ against many of Datanomic’s technical features, this latest naïve stunt signals an amusing reaction to an ever widening gap. It seems desperate times call for desperate measures for some companies.

For the record, the real Datanomic can be found at

For further information, please contact:

Vanessa Land
Devonshire Marketing
Tel: 01276 675571

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