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December 12, 2007

Text messaging gives charities and schools a boost this Christmas! has launched – a text messaging service for UK organisations that provide a public service. The service enables charities, faith-based organisations, non-profits and schools to send bulk text messages to large contact lists at a reduced cost.

“Text messaging is an efficient means to communicate with a large number of targeted users instantaneously regardless of their location. In our experience, third sector organisations are eager to explore the use of text messaging to effectively communicate with their staff, members, beneficiaries, stakeholders or the public,” said Dan Perrin, general manager at
As a corporate social responsibility initiative, offers a part-sponsored text messaging service to third sector organisations with the proviso that all outgoing messages are appended with the tagline. The service provides a cheaper text messaging rate than commercial messaging and uses a free user-friendly software solution.

The service is used by third sector organisations such as schools, faith-based organisations, charities and non-profits for sending information services, notifications, reminders, or alerts via text messages.

According to Perrin, text messaging is the most effective way to invite, co-ordinate and to remind large groups of people of campaigns and events. “Messages are received instantaneously and are retained on the recipient's mobile phone. Furthermore, the service is interactive as recipients can reply to text messages.”

For example, charities use bulk messaging to promote fund-raising campaigns supporting child welfare. Faith-based and non-profit organisations use text messaging as a call to action for the community to donate blankets and food to those affected by natural disasters and severe weather conditions. Schools send text notifications to parents to remind them to attend events, return school report cards, and to let them know when children are absent.

“As a business operating in the UK messaging industry, we felt that text messaging services should benefit organisations working in the public’s interest. The launch of will provide third sector organisations with cost benefits and enable them to effectively increase their communications reach,” said Perrin.


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About is a division of Celerity Systems (Pty) Ltd, a South African holding company based in Cape Town. Celerity Systems has been providing messaging services since 2000 through its global brand. has a world-wide market presence, including Asia, Europe, South Africa, and the United States of America.

Celerity Messaging UK Ltd, a company based in the United Kingdom and incorporated in 2007, represents Celerity Systems (Pty) Ltd in the UK. The company has offices in Crawley, West Sussex. is a leading wireless application service provider offering bulk text messaging solutions to large and small businesses, third sector organisations, and individuals. offers two-way text messaging to support clients’ business communication (notifications, alerts, customer relationship management, etc), information services (weather, financial markets, etc) and mobile marketing campaigns. provides the following messaging solutions:

• BulkSMS Text Messenger (desktop SMS application).
• Web to SMS (online messaging interface).
• Email to SMS (messaging using MS Outlook).
• Mobile2Group (messaging to phonebook groups using a cell phone).
• SMS integration with client applications via an e-API (electronic application programming interface).
• Reseller solution (provides clients with a value-added messaging service to their customers).
• (sponsored messaging for third sector organisations). helps its clients fully comply with wireless industry opt-out requirements by offering an automated STOP reply feature. is a member of the following industry associations:

• Wireless Application Service Provider Association (WASPA)
• Wireless World Forum (W2F)
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For more information about’s services visit For direct enquiries please email or contact the company telephonically on 0871 284 1472.

Editorial Details
Dan Perrin
General Manager
Tel: 0845-40-30-767
Mobile: 07942-342-085
Media Relations:
Glen Thompson
Marketing & Communications
Tel: +27-21-552-6321
Mobile: +27-82-412-6834

This press release was distributed by ResponseSource Press Release Wire on behalf of Spiritas Limited in the following categories: Business & Finance, Education & Human Resources, Media & Marketing, Computing & Telecoms, for more information visit