A Model Example of Search Marketing Success! Wednesday 19 December 2007 PDF Print By appointing the right search engine marketing agency and making a commitment to search, small businesses can transform the performance of their website. A recent case study from Leapfrogg, one of the UK's leading companies specialising in search engine marketing solutions for SME's, is a great demonstration of that. So why are some SME’s still so reluctant to invest in search? To date, an impressive 76 per cent of SME’s report a boost in sales when investing in search marketing according to recent research commissioned by Microsoft adCentre and conducted by Vanson Bourne. Yet despite this, a staggering 62 per cent of small businesses in the UK are still not investing in search marketing, citing time, cost and complexity as reasons for not investing. But embracing search marketing needn't be expensive, time consuming or complicated. Quite the opposite says Ben Potter, Sales Director at Leapfrogg: “I understand the concerns of small business owners when it comes to investing in search. However, the costs at this stage remain relatively low in comparison with other forms of marketing and although a degree of time is required on the part of the client, most of the activity is covered by the agency”. “I believe there to be a closing window of opportunity for some SME’s to ‘get online’ before ever-increasing competition, and therefore costs, push search out of reach for those with limited resource. This is not scaremongering. It is based on already escalating paid search click costs and more and more companies realising the value of SEO (search engine optimisation), which is therefore increasing competition for top ‘natural’ placement.” Leapfrogg cite the case of Fresh Agents, a Brighton based model agency that recently made the investment at the right time and are now reaping the benefits. From having an under-performing website in terms of design and functionality and a limited search engine presence, by their own admission, Fresh Agents’ website today is transformed. By working in partnership with Leapfrogg and web designers, Make Media, to create a much improved website which combined good design, functionality and of course SEO their business and website are performing better than ever. And the results speak volumes. Fresh Agents now report an overall traffic boost of 157 per cent, search engine traffic increase of 990 per cent, traffic from Google increasing by 2,105 per cent and online applications increasing by 320 per cent in just 12 months. Fresh Agents commented: “I have been delighted with the impact of our new website and the response to the SEO activity. It really has been invaluable to our business.” Ben Potter further added: “The success enjoyed by Fresh Agents, in such a short space of time, demonstrates that with the right strategy and commitment from the client, search marketing can have a profound impact upon a small business”. “A year ago, the Fresh Agents website did very little for them in terms of core business objectives. Today, by working alongside our colleagues at Make Media, we have been able to implement a cost-effective SEO strategy that has transformed their online business.” About Leapfrogg www.leapfrogg.co.uk Based in Brighton, Leapfrogg is one of the leading search engine marketing companies in the UK helping SME’s to realise the potential of their sites through a range of ethical search engine marketing solutions. Services include consultancy in ‘on the page’ search engine optimisation, link building, social media, online PR, usability and paid search. Call 01273 669450 to speak to a member of the Leapfrogg team. Alternatively, email email@example.com About Make Media Makemedia is a Brighton based media company that specialises in websites, 3D visualisation, real-time 3D graphics and print For more information visit www.makemedia.com Ends This press release was distributed by ResponseSource Press Release Wire on behalf of Leapfrogg in the following categories: Business & Finance, for more information visit http://pressreleasewire.responsesource.com/about.