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One of the key symptoms of the condition is diarrhoea which can be debilitating and left untreated can lead to dehydration and exacerbate the condition. Guidance suggests that loperamide, the active ingredient in Imodium Instants, should be the first line of treatment for diarrhoea providing immediate and effective treatment for the condition and in this case relieving one of the more discomforting elements of the illness.

If you are intending to write about the condition we can help with background information on treatment and provide gastrointestinal experts to comment on the best course of action.

Imodium Instants melt in the mouth formula means they get into the system fast for rapid action. Imodium Instants are available in pharmacies and supermarkets nationwide RRP £3.75 for six and £6.25 for twelve.

Please contact Craig Haslop at Spink PR for more information, pack shots or to arrange an interview on 01444 484888 or out of hours on 07971 884723.

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Wingate D., Phillips S.F., Lewis S.J., Malagelada P., Speelman P., Steffen R., and Tytgat G.N.J. (2001) ‘Guidelines for adults on self-medication for the treatment of acute diarrhoea’, Aliment Pharmacol Ther, Vol 15, pp 773-782

Contains loperamide. Always read the leaflet.

This press release was distributed by ResponseSource Press Release Wire on behalf of Spink in the following categories: Health, Women's Interest & Beauty, Medical & Pharmaceutical, for more information visit http://pressreleasewire.responsesource.com/about.