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‘For the first time it’s possible to have full facial resurfacing on Thursday… and be back to work looking fabulous on Monday’

Follow real people through treatment at www.BeautyOfLight.co.uk

[London, 22 November 2007] Lumenis, the world leader in medical and cosmetic laser systems, launches its breakthrough Bridge Therapy™ range of treatments, the most accurate, gentle and effective cosmetic laser system available.

Bridge Therapy™ is a new technique using the latest CO2 lasers using a high energy beam of light to smooth out lines, wrinkles and scars, remove brown spots and other irregularities, and tighten skin. It also stimulates formation of new, underlying collagen so the skin improvement continues over time.

With fractional laser treatment, only a fraction of the skin’s surface is treated by the laser, leaving small “bridges” of untouched skin. This technique makes the healing process much faster and enables patients to get back to normal activities sooner.

“The innovation of Bridge Therapy™ in aesthetic treatments means drastically reduced downtime for patients. It is relatively pain free and has a very high satisfaction rate amongst patients,” says Max Murison, consultant plastic surgeon, Morriston Hospital, Swansea.

Lumenis is introducing Bridge Therapy™ across a range of new treatments, including the removal of skin pigmentation, scar reduction and full facial resurfacing.

The first commercially available treatment is ActiveFX which performs full face resurfacing in approximately 20 minutes – resurfacing and treating fine lines, wrinkles, scars, sagging skin (laxity), discolouration and other effects of ageing. Recovery time is as little as 4 days and results are impressive.

“ActiveFX produces dramatic results with the benefit of very short downtime - four days at the most,” says Max Murison, consultant plastic surgeon, Morriston Hospital, Swansea. “Doctors can now offer treatment on a Thursday, with most patients going back to work on Monday with no-one knowing they’ve had anything done, other than the obvious improvement. Patients find it easier and far less painful than other rejuvenation treatments.”

Demand for resurfacing and wrinkle reduction is increasing, and light-based treatments have become the fastest growing sector of aesthetic medicine. They are popular because they remove the need for expensive invasive surgery, and create more natural-looking and predictable results with less downtime and greater safety.

ENDS


Media Enquiries
For all enquiries, contact Ruth Delacour at ROAD Communications
Tel: +44(0)20 8995 3948 or +44(0) 07803 598838
Email: ruth@roadcommunications.co.uk www.roadcommunications.co.uk

Available:
• Case studies available - post treatment and about-to-have treatment
• Before and after pictures on disc
• Graphics and DVD illustrating the technique
• For more information, including interviews with those undergoing treatment, go to www.BeautyOfLight.co.uk



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