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Is an ‘online art supermarket’ a contradiction in terms?

A new website has launched this month, aiming to bring fine art to the living room of your average household, making it accessible to all, instead of a pleasure reserved for a select few, with a 50,000 + portfolio of artworks at the outset.
Described as a one-stop shop for high quality art prints, brings together some of the world's leading artists, and makes their work accessible globally, from £5.00 to £500 in its online ‘art supermarket’.
From original paintings, fine art Giclée prints, posters, art prints and limited editions, to lightbox, aluminium and foamboard art, the selection here is truly immense, with a mission of bringing art to the masses.
An additional feature, Photos 2 Art allows you to turn your favourite pictures into a personalised artwork on paper or canvas from as little as £25, and perfect for gifts, Arty Prints also offers Andy Warhol and Georgia O'Keefe prints for under a fiver. For kids there are Disney favourites and comic characters…

But the question has been raised as to whether this move undervalues art, or indeed is it a gift in making it accessible for more people to enjoy? Arty Prints founder Catriona Nason, also owner of and an artist agent, said of her decision to bring art to the masses:

“It is nothing new to take something that previously has been reserved for a select audience, and transfer it to a mass market, indeed it has happened with many other forms of art, but it has always seemed fine art was still just that little bit out of reach for many. With we have created affordable and inspiring original art and prints, alongside many other forms of art, and all our artists featured are delighted to be involved.”
One such artist is newly graduated William E.Rochfort, from Kingston University, whose work has been exhibited at Christies in London and has just signed up to be Arty Prints first published Limited Edition figurative artist.
He said: “I saw this as a fantastic opportunity to open my work up to a large audience really easily and don’t see selling my art online as remotely derogatory – in fact it amazes me that some people still think like this. Art, in my eyes, should be enjoyed by all, and I think the commitment of Arty Prints to support emerging new talent is fantastic”

The range of art on offer at Arty Prints covers striking land and seascapes, abstract and photographic art pieces as well as cartoon prints for kids. The site allows you to search for art by colour or medium, or simply browse the galleries.

Notes to Editor
• Arty Prints sources work from prestigious contemporary artists, emerging artists and photographers, exclusive private collections and world renowned art galleries and museums

• Arty Prints is owned and run by Catriona Nason, alongside Artist John Dumigan and Sales and Marketing Director Sarka Juric.

• Fine art definition: Art produced or intended primarily for beauty rather than utility.

For more information, or to view the products please contact:
Jo Swann
Chocolate PR
0113 245 9132

Catriona Nason
Arty Prints
0208 979 8198

This press release was distributed by ResponseSource Press Release Wire on behalf of Visionary-art Ltd in the following categories: Home & Garden, Women's Interest & Beauty, for more information visit