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January 2008

80% of Women Fanatical about Spring Cleaning

The traditional spring cleaning frenzy is fast approaching and according to research by Black & Decker we are still a nation of DIY cleaners, with 76% of women preferring to do all household chores themselves, refusing all forms of domestic help.

The research into cleaning habits also revealed that the female population just loves to clean, with 80% falling into the fanatic category. Those who fell into this group were likely to have daily cleaning routines, spending more than one hour a day immediately getting rid of germs and stopping mess spreading.

The Europe wide research found that the highest levels of frustration were experienced when trying to clean hard to reach areas such as along the tops of doors, skirting boards and down the sides of cupboards. These jobs became stressful when people had to bend and stretch to reach awkward spaces, push and pull heavy furniture and manoeuvre heavy vacuum cleaners whilst puzzling over complicated attachments.

The Black & Decker Dustbuster® Pivot Vac provides the perfect answer to these cleaning problems. This compact portable cleaner has a pivoting head that locks into ten different positions, allowing even the most fanatical to maintain cleanliness in those hard to reach areas with ease. Cyclonic action ensures the Dustbuster® Pivot Vac has continuous suction meaning there is no danger of clogging, also the double action filtration means the Dustbuster® Pivot Vac performs better and lasts longer than the other models. The Good Housekeeping Institute has even given this little gem their much sought after seal of approval as a ‘Good Buy’ product*.



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Note to Editors:

The research was undertaken in September 2006 by Research International
The Dustbuster® Pivot Vac has held the Good Housekeeping Title of ‘Good Buy’ since the beginning of 2007, the product will retain this title until the end of 2008

BLACK & DECKER® and Dustbuster® vacs are registered trademarks of the Black & Decker Corporation.

Dustbuster® Pivot Vac 12V PV1205B: SSP: £59.99
Dustbuster® Pivot Vac 14.4V PV1405: SSP: £69.99 – only available at Comet

For general enquiries, stockists, service and technical advice, please contact 01753 511234 or visit www.blackanddecker.eu

For further press information, images or product, please contact:

Kate Blinkhorn or Collette O’Neill at Mercieca PR on 020 7485 0100 or
kate@mercieca.co.uk / collette@mercieca.co.uk



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