Role-based targeting made easy with MarketBase.co.uk Tuesday 15 January 2008 PDF Print London, January 15, 2008 - IDG Communications, publisher of CIO magazine and CIO.co.uk, ComputerworldUK.com and Techworld.com has today launched MarketBase.co.uk – a new online interface for its leading data sales business. MarketBase provides the most comprehensive database of senior IT executives in the UK and offers business-to-business technology marketers pinpoint accurate customer intelligence. Opt-in data is gathered and carefully quality checked through a unique research methodology and is fully compliant with Data Protection regulations. The new online interface to the database enables existing and potential subscribers the opportunity to access up-to-date, accurate data on the UK’s most senior IT decision-makers in all companies over 149 employees. “All data is rigorously quality checked at least twice a year, and we offer a 95% guarantee to give customers peace of mind on their data purchase. MarketBase benefits from the existing relationship with IDG’s other leading enterprise brands and in particular CIO Magazine with it’s BPA audited circulation data of the UK’s most senior technology executives. As our clients demand more and more accurate, role-based targeting options, we are very pleased to be able to offer that capability in an easy-to-use online interface.” Marcus Wilkinson, Publisher, MarketBase. Over 40 search fields enable users to drill down and specify potential targets based on annual IT spend, enterprise storage solutions, security software and much more. In addition, vertical segmentation provides access to broad and niche markets including government, financial, manufacturing, construction and engineering. Invaluable data for competitor intelligence, gap analysis and market research, the online MarketBase database now brings this market insight direct to the technology marketer, anytime, anywhere. “We are very pleased to relaunch MarketBase to the UK technology market with the added functionality this new online interface provides. We have always been known for the quality of our data and the added investment from IDG has increased the volume of contacts and companies as well as the depth and breadth of our data.” Anne Campbell, Sales Manager, MarketBase MarketBase was acquired from Fairfax Business Media in September 2006. -Ends- About MarketBase MarketBase is a comprehensive database for UK IT business-to-business lead generation. With over 40 search fields, MarketBase provides marketers with accurate, in-depth intelligence on all senior IT executive in the UK with over 149 employees. Rigorously researched and quality checked, MarketBase data comes with a 95% accuracy guarantee. For more information visit: www.MarketBase.co.uk About International Data Group International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision-makers. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends. In the UK IDG publishes CIO Magazine, CIO.co.uk, ComputerworldUK.com, Techworld.com and MarketBase.co.uk. IDG’s UK consumer brands include Digital Arts, Macworld and PC Advisor. Additional information about IDG, a privately held company, is available at http://www.idg.com. Media Contacts: Charlotte Staunton, Marketing Executive – Enterprise Tel: +44 (0) 207 071 3619 This press release was distributed by ResponseSource Press Release Wire on behalf of IDG UK (Euston Road) in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.