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The Perfume Shop has today, January 22nd, announced the nominations for the first ever Celebrity Nose of The Year Award. The Award will be presented to the winning celebrity on 7th February at a scent-sational party in London’s West End – hosted by Strictly Come Dancing winner Alesha Dixon.

The winner will be selected from a shortlist of 12 celebrities, chosen by The Perfume Shop staff nationwide. Members of the public will be invited to vote for their winning nose via a specially designed website at www.noseoftheyear.co.uk

It will be hankies at dawn as the final 12 fight their way to be crowned the winner of the coveted title of Celebrity Nose of the Year!

Inspired by the meteoric rise of the celebrity fragrance market in 2007, which saw the launch of more than 15 brand new celebrity fragrances, The Perfume Shop is hoping that the Nose of The Year will become a permanent fixture in the celebrity calendar.

Short listed celebrity noses;

Gok Wan,
Ben Shepherd,
Jeremy Edwards,
Craig Doyle,
Alan Sugar,
Brian Dowling,

Cheryl Cole,
Melanie Sykes,
Kate Middleton,
Rachel Stevens,
Denise Van Outen,
Tina O Brien

The winner will be presented with a specially designed bronze ‘Celebrity Nose of the Year’ Award at Mint Leaf restaurant in London on the evening of Thursday 7th February 2008. A select audience of celebrities and London’s movers & shakers will gather to raise a glass to the first ever ‘Celebrity Nose of the Year’ winner over specially created Mint Leaf sensory cocktails.

The Perfume Shop Marketing Director, Julia Bolsom, commented,
“For us at The Perfume Shop, it’s people’s noses that get us excited! So we put our heads together and decided to start a campaign to really celebrate the nose – starting with our Nose of the Year Award! We asked staff across our 170 shops to select their favourite celebrity noses and now it’s down to the public vote!”

-ENDS-

For further press information/images please contact:

Jonathan Kirkby
Email: jonathan.kirkby@edencancan.com
Tel: 020 7395 0500

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