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Warrington, 23 January 2008 - Martin Dawes Systems, an international provider of billing, customer care and revenue assurance solutions, today announced its appointment as a supplier to UK mobile operator O2 of billing systems for O2 business, corporate and SME subscribers.

This follows the successful implementation of an upgraded billing system based on the company’s dise3G solution. Martin Dawes Systems will work with O2 on developing new software features and functionality to continue to deliver improvements in billing & CRM functionality.

Dewi Thomas, Managing Director, Martin Dawes Systems said: “This confirmation of the strategic nature of our relationship cements the close ties between our two organizations and highlights O2’s ongoing commitment to the highest standards of service for its valued business customers. Now that we have successfully concluded the implementation, the system will help O2 maintain their deserved reputation for service quality excellence, as well as deliver the flexibility needed to support new service innovations.”

“O2 (UK) will benefit from how we develop and enhance the platform as an integrated end-to-end solution for managing and growing customer revenue,” Thomas added.

The recently completed project involved the implementation of the latest version of dise3G software for use by over 2000 end-users in customer care, sales and marketing among other areas. O2 UK had previously operated a very early “green screen” version of the dise software.

The new GUI system transforms how the software is used in the business. For example, dise3G provides the flexibility to support a wider variety of marketing initiatives including price promotions and service bundling. Customer care and marketing end-users benefit from an interface that makes it much easier to interpret a customer’s relationship with O2.

By replacing the older system with dise3G, O2 also can choose to utilise newly-developed capabilities for managing convergent services, and explore more self-service account management options. The new system is much more scalable and resilient, running in a single environment and therefore delivering further operational efficiencies to O2.

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Editors Notes:

Martin Dawes Systems and O2 UK have enjoyed a long strategic relationship rooted in the foundation of both companies. The original dise software was developed by and for Martin Dawes Telecommunications, one of the first MVNOs in Europe. The mobile business was acquired by BT Cellnet, (subsequently named O2 UK) and Martin Dawes Systems was formed to continue to develop and provide its dise software to the telecommunications industry.

About Martin Dawes Systems

Martin Dawes Systems in a leading software and services vendor operating in the convergent communications market. The company specializes in billing and subscriber management solutions, including advanced self service tools and MVNO services.

Martin Dawes Systems understands the risks and challenges associated with subscriber management. The company philosophy is one of partnership, characterized by enduring business relationships and mutual opportunities for growth. Its robust and proven solutions enable customer care that builds loyalty and reduces churn. Martin Dawes Systems has helped numerous service providers offer attractive, sticky propositions in a competitive market.

Headquartered in the UK, the company operates internationally from offices in Europe, North America and Asia-Pacific.

About O2

O2 is a leading provider of mobile services to consumers and businesses in the UK. These services include voice, text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2’s 17.9 million customers send well over a billion text messages. O2 UK is part of Telefónica O2 Europe which comprises mobile network operators in the UK, Ireland and Slovakia along with integrated fixed / mobile businesses in Germany and the Czech Republic. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider

O2 was ranked as 5th best place to work in the Best Companies to Work for 2007 List and has been awarded a two-star accreditation denoting an ’outstanding’ company.

(For b-roll footage of O2, please visit www.thenewshub.co.uk)

Contact:

Martin Dawes Systems at Grant Butler Coomber
Tel. +44 (0)208 322 1922
Email: mdsuk@gbc.co.uk

Martin Dawes Systems
Head of Marketing
Lisa Grimshaw
Tel. +44 (0)192 555 5300
Email: lisa.grimshaw@mdsuk.com

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