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-Perfectly Brewed Chai Is Convenient And Delicious-

Following in the footsteps of the hugely profitable concentrated chai drinks market in North America, go-chai is a new choice in premium tea. Since its launch at the end of last year, this innovative, spiced tea drink is proving to be a popular choice in cafés and health food stores. UK interest is rising, as all-natural go-chai satisfies the big three food mega-trends buyers and consumers want: health, convenience and premiumisation.

go-chai (http://www.go-chai.co.uk) draws on the best qualities of the ancient Indian art of spiced tea, and goes a step further by offering a rich-flavoured brew as a modern liquid concentrate. The complex layers of flavours, the ability to personalise the drink to suit individual taste preferences, and the relaxing aroma are the major points of difference between go-chai and other chai products. For those who want an escape from the normal day, go-chai provides an indulgent yet health-conscious treat.

It is available in a 250ml Tetra Pak ensuring a long shelf life while keeping the natural flavours fresh without any additives or preservatives. go-chai is the natural way to enjoy spiced chai without any compromise on taste. It is made with a sprinkling of sugar to create the smooth taste associated with premium chai drinks and is only 7.5 kcal per serving (before milk is added). The innovative chai drink offers added value, as each pack makes two servings when diluted. After opening, go-chai will maintain its high quality taste in the fridge for several days.

Made with antioxidant-rich black tea, thought to reduce the risk of heart disease and cancer, go-chai’s unique recipe and authentic blend of five spices offer many potential health benefits, including:

• Ginger: good for nausea, indigestion, fever and colds.
• Cinnamon: stimulates digestion and can help regulate blood sugar levels.
• Cloves: have anti-bacterial and anti-inflammatory qualities.
• Pepper: treats problems associated with the digestive system.
• Cardamom: aids digestion, freshens breath and soothes sore throats.

It is very quick to prepare, which makes go-chai ideal for cafes and restaurants, where chai latte drinks typically command a premium price. go-chai gives retailers the opportunity to offer a new and innovative product that stands out on tea shelves. Meanwhile, consumers can enjoy an easy, guilt-free treat at home or in the office.

Simply dilute 1:1 in a cup with your preferred milk, dairy alternative or water, and heat for a minute in a microwave, on the hob, or for a café-style, frothy, chai latte, use an espresso machine. Alternatively, it makes a refreshing frappé when blended with ice plus milk or water.

Managing director, Martha Benedek, said: “go-chai is going from strength to strength. It’s the convenient and healthy choice for those wanting an all-natural, perfectly brewed cup of chai that is full of flavour.

“We have big plans for the brand including the development of a support programme for Global Angels, an innovative international children’s charity championing the needs of children around the world.

“We’re really excited about the future. Having witnessed the booming growth of other chai drinks in North America, we believe there is huge potential to appeal to time-pressured, health-conscious consumers in the UK.

“go-chai recognises that the hot drinks segment is crying out for an innovative, high quality product that stands out from the crowd and tastes great. We believe go-chai meets this challenge with finesse.”

go-chai is available in cafés and health food shops in London and for individual purchase on http://www.teaworld.co.uk/. For more information about go-chai and B2B sales information see http://www.go-chai.co.uk/.

[ENDS]

Notes to editors:

For more information, product samples, photographs and interviews contact: Helen Lewis at food&drink towers at helen@foodanddrinktowers.co.uk or +44 (0)7904 801 669. For sales and distribution enquiries please contact Martha Benedek at Martha@go-chai.co.uk or +44 (0)845 094 1096.

1. Ingredients: Water, spices (cinnamon, cardamom, ginger, black pepper, cloves), black tea, raw sugar. The sugar content is low and significantly less than quantities used in traditional Indian spiced chai, allowing customers to adjust the sweetness to their individual tastes.

2. Café culture: go-chai is suited perfectly to the café environment, as well as the home market. Baristas will be happy with the ease of creating a premium frothy chai-latte. They simply combine equal quantities of go-chai with milk or dairy alternative, then heat with the steamer on a cappuccino machine. For a frappe drink, simply blend with ice. go-chai is also refreshing just diluted with water.

3. Martha Benedek: the founder and managing director of go-chai, created the delicious spiced chai tea following her travels around the world. Martha said: “In India, masala chai, the milky tea with cardamom and other spices, was available from dusty bus stations to grand hotels. Like a magic elixir, it was able to refresh, invigorate and soothe the body, mind and spirit. When I returned to London I longed for the rich flavours and nurturing qualities of fresh chai tea, but didn’t have time to brew the tea and spices every day. I vowed to find a way to capture its delightful qualities in an easy to prepare, convenient package. After countless experiments and taste tests at trade shows and offices across London, I found the delicious balance of tea and spices, now available as go-chai”.

4. Global Angels: more details are available at http://www.globalangels.org/.

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