Skip navigation - a leading online wine company headquartered in the UK – has announced the closing of its second round of financing. An undisclosed sum has been raised from venture capital fund Aspiration Capital alongside business angels and existing management.

The funds will be used for a major marketing campaign in 2008 and for the further development of the website. Slurp is also negotiating with a number of smaller producers about importing and marketing their wines into the UK.

Slurp Managing Director Paul Mitchell said:

"There is no question that people are increasingly looking for an alternative to mass produced, supermarket-style wines. And people love the convenience of shopping for their wine on the internet. This is why Slurp was founded.

The closure of our second round gives Slurp the opportunity to promote our message more effectively and to invest more in developing our range and innovative new services.

We also believe that a lot more can be done with the internet to help people chose the right wine for the right occasion. This investment will help us complete our suite of internet tools to do just this.”

Aspiration Capital

Aspiration Capital is a private early stage venture fund primarily focused on the technology and internet markets. Aspiration Capital has invested in several promising media and technology firms in addition to Slurp. Aspiration Capital was founded by Dr. Jeremy Howard, formerly Head of Convertibles Trading with Deutsche Bank in New York City.


Notes for Editors:

Slurp was founded in 2006 by Paul Mitchell and Nico Sunnucks. Neither had a background in wine, but both had worked in FMCG industries for many years.

For further information contact:

Paul Mitchell 07711 406799,

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