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First there was “Fancy a Farmer?” – a sticker campaign on milk bottles for lonely farmers looking for love – and now Calon Wen farmers are asking their customers: “Fancy giving a dog a home?”

This St Dwynwen’s Day (25 January 2008 – the day of the Welsh patron saint of love), and also on St Valentine’s Day (14 February) the kind-hearted farmers from the Welsh organic milk co-operative are launching a campaign to match homeless hounds with new owners who can show them some puppy love.

Stickers featuring pictures of four dogs from the Bryn Y Maen RSPCA centre in Colwyn Bay and the slogan “R U the 1 for me?” will be on Calon Wen milk bottles this week to help the pets find their perfect partners.

Last year the RSPCA re-homed 16,716 across the UK that had been abandoned or were victims of cruelty. The Bryn Y Maen centre re-homed 199 dogs alone.

“Dogs are farmers’ best friends and we wanted to do something to help dogs that aren’t as fortunate as the ones who live on our farms,” explains Chairman of Calon Wen Richard Tomlinson.

“People who buy Calon Wen organic milk care about animal welfare and we thought they are the perfect people to contact about helping dogs who have ended up in the rescue centres, often through no fault of their own.

“Our milk bottles are seen by thousands of people each week and we thought that this sticker campaign would be a great way of matching caring owners with canines in need of a bit of a cwtch!”

The four dogs that will appear on the stickers are:

Laddie, a collie who is about eight years old, is a lovely, friendly dog that is generally healthy, but his vision is not as good as it used to be and he is a little hard of hearing. He has not had the best life and was made to live outside in his previous home.

Lennox is a young dog with a zest for life. He is a friendly dog
who has received very little training. He would best suit a home with a
large garden in an adult home only and with someone who is able to offer
him further training.

Monty is a happy dog and gets on well with other dogs. He is basically obedient but can be a little shy when he first meets you. He is looking for an adult home where he will receive the love and attention he deserves. Monty is

a dog that will return your love with loyalty, love and companionship.

Mia is a friendly dog who came in to the centre having been badly
neglected. She is now fully recovered and deserves a permanent, loving,
lifelong home. She will need active owners, with someone home most of
the time.

Vicki Williams from the RSPCA centre says:

“It sometimes takes a little time for our dogs to find their perfect match and more exposure to potential adopters helps to find them homes more quickly.

“This campaign is an innovative way to publicise the plight of rescue dogs and I hope it will lead to more dogs finding loving new homes.”

For more information about dogs seeking new homes, log onto or

Calon Wen organic milk is available from Tesco and Morrison’s in Wales and the borders.

Notes to editors:

Images of the homeless hounds looking for love are available from
Elen Morris on 07977 094581 or email
The website will be live from Thursday 24 January 2008.

Calon Wen is a fast growing dairy co-operative comprising 20 organic family farms across Wales producing milk and butter. Calon Wen believes in ethical trade, providing premium quality products with universal appeal.

They believe in keeping things pure and simple and represent a new generation of positive, dynamic dairy farmers who care about what they do and how they do it. For more, visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Coleman Roberts Communications in the following categories: Men's Interest, Women's Interest & Beauty, Food & Drink, Farming & Animals, for more information visit