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London, 24th January 2008 – Mascus has launched an updated and improved version of its online platform. It aims to provide a one-stop resource for those looking to advertise and purchase used machinery and equipment. New and improved features are discussed.

Mascus, the Pan-European e-marketplace for used equipment and transportation vehicles, was established in October 2000 and launched in January 2001. After almost seven years of market presence, it is already internationally-known among many buyers and sellers of used truck and trailers, forklifts, construction, agricultural, forest and groundscare machines. Currently, each month it is visited by more than a quarter of million buyers and sellers.

Constant Improvements

In mid-December Mascus publishes a new version of its platform. The website has been designed in accordance with updated technology and customers’ feedback. New improvements have been implemented in different elements on the site in order to provide Mascus customers with first-class service.

Interactive Front Page

The innovative front page offers a possibility to view the newest placed machines under each of the sectors. A quick-search option has been included to ease direct browsing within the ads in a category and a sub-category. The language and currency converter will be easier to access, while browsing the whole site and navigation between different Mascus countries will be constantly accessible at the bottom of the page.

More Banner Possibilities

To satisfy advertisers' needs, the new layout gives an opportunity for a better banner advertising. More room has been provided for the top banner and additional space has been added at the bottom of the page and aside.

New Search and Sort Options

Search functions have also been provided with additional sorting options, which make searching easier within the newest ads on the site and within ads including pictures. The newest ads have been categorized as newest 24 hours ads and last-7 day’ ads. The ads are also respectively highlighted (24h and 7d) in the list of machines.

Mascus Magazine Ads

Dealers' ads, which have been published in the Mascus Magazine, have been granted special exposure on the website.

More Improvements

Along with the platform innovations Mascus has improved the ad placement system and incorporated more local payment possibilities. The most popular tools among dealers, like ad management, stock list print, export to Excel, e-mail offer tool, give, as in last version, multi-language and multi-currency accessibility. Functions, serving buyers needs, like transportation, financing, alert services and want ad notification are now more intuitive and user-friendly.

Possibility for More Services

"The utilization of the latest technology gives us an opportunity to integrate new services in the future. Thusly Mascus will be capable to meet the challenges of being most innovative, market leading, Pan-European Marketplace." says Tomasz Odrobiński - Mascus Marketing and Internationalization Director.

Help and Feedback

Your opinion matter to us, so please do not hesitate to give us feedback about our new website.

Mascus Team

For more information, please contact:

Fredrik Larsson
Director
+46 (70) 305 1140
fredrik.larsson@mascus.com

Tomasz Odrobiński
Marketing Director / Internationalization
+ 358 40 750 4922
tomasz.odrobinski@mascus.com

Press materials and pictures:

- English

Mascus is an electronic marketplace for used machinery, used equipment, used vans and trucks. Mascus makes trading in used machines and trucks quicker and more efficient by collecting in one place information about the supply and demand. All dealers, producers and end users are welcome to offer their used machines and trucks for sale via the marketplace.

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This press release was distributed by ResponseSource Press Release Wire on behalf of Mascus in the following categories: Business & Finance, Media & Marketing, Transport & Logistics, for more information visit http://pressreleasewire.responsesource.com/about.