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Press Release

24 January 2008

Larizia, the family owned and run high end designer retailer based in London is to run Eurostop’s WinRMIS Retail Management solution and its WinPOS Point of Sale system across its existing three stores and head office. The systems will also be installed at the retailers two new stores planned for opening later in 2008. The Eurostop solutions replace a manual system that the retailer has been using since suffering a bad experience several years ago with an early EPOS system that wasn’t robust enough to support the business.

Eurostop was selected after a yearlong, detailed search for the most suitable system to meet the retailer’s requirements, which involved reviewing six systems and speaking to several customers for references. The Eurostop system was chosen for its all round functional capability based on modern technology and close fit to Larizia’s requirements. Of particular importance was its comprehensive reporting facilities that give feedback on sales in close to real time, the ability to interface to the company’s accounting system, Sage, and its customer loyalty system that gives valuable customer information at till-point and enables selective one-to-one marketing campaigns. Also of importance was Eurostop’s reputation for providing excellent after sales service.

Dr. Bill Jones, a member of the family, and responsible for the selection of the new systems commented, “The barcoding facilities and the drill down reports in the new Eurostop system will enable us to analyse and track our business. Put simply, it gives us all the information we need to achieve sales by ensuring that we have the right stock in the right place at the right time to meet customer demand. Our customers are obviously very important to us and a key element will be the Customer Loyalty facilities within the Eurostop system.”

Dr. Jones continued, “We were keen to work with a company that we can trust and understands our business. The people at Eurostop clearly understood our requirements, and so far they have been very friendly and efficient.”

Denise Proctor, Sales Executive at Eurostop said, “For retailers like Larizia with a loyal following it is important to be able to maintain a relationship with customers, and to give them something that they can’t get from other retailers. At Eurostop our aim is to provide systems that support our customers through every aspect of their business, particularly when they are expanding as Larizia is currently.”

-ends-

NOTES TO EDITORS:

About Larizia

Based in West London, Larizia is a family owned and run business. Larizia stocks fashion brands of womenswear, footwear and bags. The buying team keeps a close eye on the latest ranges to ensure must-have brands are stocked. The retailer offers the luxury and glamour of Gina, Gucci, YSL, Dior, Prada, Luella, Dolce & Gabbana, Marc Jacobs, Bottega Veneta and Ugg.

For more information please visit: www.larizia.com

About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.

WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.

Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.

Business Intelligence Cubes: Data mining Software

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

Eurostop also has established interfaces into Wholesale and Mail Order Systems.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts:

Phillip Moylan
Sales and Marketing Manager
Eurostop Limited
Tel: 020 8991 2700
Email:phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866
Email: andreina@pra-ltd.co.uk







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