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Winning New Business – world-renowned sales expert reveals the secret for confident selling

Winning new business is essential to business growth and responsibility for bringing in new customers or clients no longer falls within the remit of just the sales team. Whether you’re a bank manager, a lawyer or an accountant, you too have a duty to promote your company’s growth and that means winning new business. Now, world-renowned sales guru, Richard Denny, author of global bestseller Selling to Win, reveals how to take the fear out of selling, showing just what to do and how to do it in his new book Winning New Business.

This practical book provides inspirational guidance for anyone who needs to bring in business but lacks the right experience, training and confidence. In just ten chapters, Richard Denny shows you how to make a sale without being aggressive or pushy and looks at every vital aspect of winning – and keeping – customers and clients. In true Denny style he motivates and inspires from the first page to the last, giving you the ability and confidence to succeed.

Winning New Business includes key topics such as:

• Some quick easy wins
• Making a winning presentation
• How to win when you’re not the cheapest
• How to beat the competition
• Providing excellent customer care

Uniquely and confidently, Richard Denny has pledged a ‘money-back guarantee’ on Winning New Business to anyone who, after applying the techniques and tactics illustrated in his new book, does not see an increase in their business.

Richard Denny is a highly successful businessman who has been sharing his ideas on success and achievement around the world for more than 20 years. He is Chairman of The Richard Denny Group, a company recognised as being at the forefront of business training on selling, leadership and management, customer care and business growth. With such a wealth of experience, Richard is a highly sought-after motivational speaker, becoming somewhat of a legend on the international speaking circuit, and helping thousands of people to succeed along the way.

Richard Denny’s global bestseller, Selling to Win, along with his other three books Motivate to Win, Communicate to Winand Succeed for Yourself have sold over two million copies in 26 different languages worldwide. Selling to Win has since become one of the top selling books on this subject and an essential guide for anyone wanting to become a sales professional. Richard is also a familiar face to millions of employees across the UK as the author and presenter of more than 30 training videos.

Richard Denny comments: “I have spoken to a number of different professionals over the years, from bank managers to lawyers, from accountants to architects and from vets to surveyors; all of whom had some level of responsibility for winning business but also a shared dislike of selling”. He continues: “So this book is really for the millions of people who are an integral part of every business, but who have to take responsibility from time to time for winning new clients, new business and, most importantly of all, retaining those relationships and achieving repeat business”.

An experienced and charismatic speaker, Richard Denny is available for media interviews.

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Notes to editors:

Winning New Business, published by Kogan Page, RRP £12.99, is available now at all major bookshops. Winning New Business


To request a copy for review, photography or to arrange an interview with Richard Denny, contact Omar Jamil or Rachel Rees at Jo Sensini PR on 020 8996 1801 or email /

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