The online video boom comes to Brighton Monday 28 January 2008 PDF Print Leapfrogg Internet Marketing has won the contract to provide training and ongoing support in search engine optimisation (SEO) for one of the newest and most dynamic interactive guides to Brighton, Absolute Brighton TV. Aiming to be an ‘Internet lifestyle TV channel’, Absolute Brighton TV uses dynamic video content to transform simple listings into an interactive site for users. It is set to become a hub for local businesses too, with online video advertisements allowing local businesses to promote themselves in a more creative way with rich media content driving traffic to their sites. Better still, Absolute Brighton TV produce all video content themselves on behalf of advertisers. A strong presence on the main search engines is integral to the success of the site. Therefore, Leapfrogg will be delivering their expertise in search engine optimisation in a series of specialised training workshops for the Absolute Brighton TV team. They will provide ongoing support in the implementation of their recommendations, as well as regular reviews. The collaboration between the two local companies marks one of the fastest emerging trends in the search industry, online video, says Ben Potter: “The popularity of sites such as YouTube demonstrates how video has developed as a means of communicating your message across the Internet. And with the arrival of Ask 3D and Google Universal, video presents the opportunity for businesses to gain a presence across the major search engines in a new and more creative way”. “This is what makes the project with Absolute so exciting. Over and above their competitors they are offering a service of significant relevance in the current online environment.” Absolute Brighton TV said; “We are proud to be the first online guide in Brighton to deliver the latest, high quality video content. We are confident that our offering will attract a wide user base and working with Leapfrogg can only help maximise our opportunities to drive awareness with our target audience”. About Leapfrogg Based in Brighton, Leapfrogg is one of the leading search engine marketing companies in the UK helping SME’s to realise the potential of their sites through a range of ethical search engine marketing solutions. Services include consultancy in ‘on the page’ search engine optimisation, link building, social media, online PR, usability and Paid Search. If you want to make the jump call 01273 669450 and speak to a member of the Leapfrogg team. Alternatively, email firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Leapfrogg in the following categories: Business & Finance, for more information visit http://pressreleasewire.responsesource.com/about.