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Hallmark has launched a beautiful selection of bears and gifts for Mother’s Day 2008, as part of its ‘Cards for a Cure™’ Campaign that will see Hallmark contribute £1/4 million to Breast Cancer Campaign and Action Breast Cancer, a programme of the Irish Cancer Society.

Fascinating new research from Hallmark Cards has proved that we Brits really do live by our international reputation of keeping a “stiff upper lip” and being reserved, with almost two thirds (63%) of people openly admitting they don’t think families in Britain show their affection enough.

With mums across the country craving some love this Mother’s Day, these gifts, priced from only £5.99, are the perfect solution and help to support the ‘Cards for a Cure™’ campaign…

Wellington ‘Special Mum’ bear on a cushion. Size 4”, RRP £8.99

Wellington ‘Best Mum’ bear, Size 6”, RRP £14.99

Forever Friends ‘Best Mum’ bear, Size 8”, RRP £17.99

Forever Friends ‘Mummy’ and ‘Mum’ bears, Size 4.5”, RRP £6.99

Forever Friends Bear and Notebook Gift Set, Size 4.5”, RRP £9.99

Forever Friends ‘Mums Hugs are Best’ – Hug in a Mug, RRP £9.99

Forever Friends ‘For My Mum’ Sentiment Plaque, RRP £5.99

Forever Friends ‘Mum’ cushion, RRP £14.99

Hallmark’s donation to breast cancer charities is being made irrespective of how many cards are sold. It will be contributing a guaranteed £225,000 to Breast Cancer Campaign in the UK and £25,000 to Action Breast Cancer, a programme of the Irish Cancer Society.

For more information about Hallmark Cards visit http://www.hallmarkuk.com

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Notes to Editors
If you would like further information, high res images or product samples, please contact Tori, Louise or Janine at Lucre T: 0113 243 1117 or email janine@lucrecommunications.com; tori@lucrecommunications.com; louise@lucrecommunications.com

Hallmark
Established in the UK in 1958, Hallmark Cards is the UK's leading greeting card publisher. As well as greeting cards, Hallmark also produces related products such as wrapping paper, gift bags, social stationery, and gift products.

Breast Cancer Campaign
Breast Cancer Campaign funds research into breast cancer at centres of excellence throughout the UK. The Charity aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure. www.breastcancercampaign.org

YouGov
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,122 adults. Fieldwork was undertaken between 12th - 15th October 2007. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).


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