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- Keep up-to-date and mobile blog on all the parties and gatherings at MWC -

London, UK – 29th January 2008 – MYiOTA today launched a central repository of information and mobile blog on the best parties and news at this years’ Mobile World Congress 2008.

The free service allows users to post comments, interact, collate information, and find the best parties at Europe’s premier mobile conference and exhibition – all from a simple application which delivers a browser experience all from and an SMS style interface.

In addition to the party list MYiOTA’s service also provides feeds and links to leading mobile news services including: GoMo News, Mobile Entertainment, Pocket Picks, Total Telecom, Telecom Asia, Telecoms Insight and Wireless Week.

The free service, launched today, already has a growing list of top destinations for mobile executives hungry to network and sample some of the party delights of Barcelona.

To get up and running on the MYiOTA service simply type: wap.myiota.co.uk/mwc into your browser.

Bruce Eley, CEO, MYiOTA, said: “With more than 100,000 users MYiOTA is fast becoming the service of choice for mobile content aficionados. 25 second access to mobile content without the browsing hassle is now a reality thanks to our ‘what the consumer wants’ philosophy. We hope that this specially developed Mobile World Congress service will strike a chord with mobile executives looking for quick easy access to the most critical information at the exhibition”.

MYiOTA’s service works on nearly all Nokia, Sony Ericsson, Samsung, Siemens, Motorola and Blackberry mobile phones. In particular MYiOTA works on entry-level phones.

MYiOTA addresses the pain points that many mobile consumers experience when trying to find information using their mobile, namely ease of finding information and speed. Technology developed by MYiOTA enables consumers to receive information from websites, WAP, RSS, SMS services, or blogs - in fact any service that is available on the World Wide Web or by SMS - in just a couple of clicks.

Key benefits of MYiOTA:
· Fast & very low cost - No waiting for pages to load and no bill shock!
· Increase visibility - Internet, WAP, RSS, Blogs and SMS services in one place
· Ease of re-use - One click to re-use your Favourite requests
· Get once - Read from your Inbox offline anytime.
· White label - Brands and publishers can easily extend their offering to mobile
· Big Demographic - Increase consumption of WAP content by non browser users!
· Developer Friendly - you can write your own services,
· Huge phone range supported – from entry level to smart phones.


- ENDS -

About MYiOTA
MYiOTA is a service from iOTA Sphere (www.iotasphere.com). IOTA Sphere offers media companies the opportunity to brand their own MYiOTA.
iOTA's mission is to become the dominant force in mobile converged data services and open access to the huge array of internet services through a re-usable mobile On-Device Services solution. The vision is to see proliferation of new services by providing open source tools that empower development communities to enrich service availability.
iOTA's patent-pending technology transforms the way services are managed. By managing the life-cycle of mobile services, the service provider retains control over visibility, discoverability, usability and cost of services while able to allow third-party content providers to deliver services directly to mobile devices.
If you want your services added to MYiOTA or a branded MYiOTA style product of your own then please contact info@iotasphere.com.

For further press information, please contact.

Andrew Durkin / Nicky Atkins
MUSTARD PR
T: +44 (0) 1628 502600
E: andrew@mustardpr.com / nicky@mustardpr.com
www.mustardpr.com




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