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Launch of Torek goes off without a hitch

London – January 30 2008 - itlab, the UK’s fastest growing SME IT services company, has used its Service Obsession™ to help Music Room provide Disney and Xbox the right technology for the press launch of Torek, an epic new game set on a dark, mysterious planet in the future. Working closely with the Music Room, itlab provided the required bandwidth line as an emergency installation to ensure the event on the 21st November was a huge success.

Above the world famous Grays Antique Market Mayfair, lies the Music Room, one of London’s most exciting exhibition spaces. Comprising of 310 square meters of white walls, parquet flooring, precision black out blinds, integrated Unison Lighting System with DMX capabilities, as well as the latest internet technology, it is ideal for press events and launches. Torek launches to the public in February 2008, it was vital that the press were able to see the new game in action to help build awareness for Disney, Xbox and Torek.

Juan-Carlos Serna, Music Room, explains: “itlab usually assists us with the set up and cabling of all our events. But the press launch of Torek needed some extra support because the existing connection did not have enough bandwidth. However, this was only discovered a few weeks before the event. We called itlab and within a very quick timeframe they had implemented and taken the new line live. As usual itlab were 100% focused, quick and provided great feedback – they are totally service driven.”

Dominic Monkhouse, managing director, itlab, comments: “We are completely focused on Service Obsession™, our customer service promise. Everyone that works at itlab, from our technical support specialists to our account managers, is passionate about what we do, and they’re always ready to push the boundaries. Music Room rely on us to provide the right technology for every one of their customers’ events, the Torek launch was no different. Without it Disney would have been unable to show the press the new game – so it’s a win-win situation for all parties involved that we were able to provide the very best service.”

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Notes to Editors:

IT Lab, founded in 1998, serves over 500 SME clients across London, the Midlands and the South West in all sectors. Priding themselves on what they term ‘Service Obsession™’, their mission is to transform IT from a drudging cost into a genuine competitive advantage for all clients. With IT Lab, it’s not all about the technology (though of course, they’re experts in all sorts of geekery!), it’s about providing a solution that is packed with Service Obsession™.

An IT department if you haven’t got one, more horse power if you do. IT Lab’s main support services consist of: Support 2.0, a strategic IT service for business; IT Lab Direct, a pay as you go IT support service; and IT manager support, offering additional support to clients who already have their own internal IT provision. Additionally they provide expert services in business applications, database/software development, CRM & ERP solutions, web development, advanced security solutions, internet connectivity and VoIP.

From their HQ in Farringdon, IT Lab deliver truly Obsessed™ service. They achieve this by hiring the right people, striving to create a mind blowing place to work and offering a constantly innovative range of services. To find out more about this unique culture visit
For more information, please contact:

Emily Gallagher or 00353851664255

This press release was distributed by ResponseSource Press Release Wire on behalf of Emily Droogleever in the following categories: Consumer Technology, Computing & Telecoms, for more information visit