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Parents reassured that under 18s cannot access age restricted products on the web

London, January 30th 2008: At a time when increasing numbers of cash consumers in the UK are using Ukash and other prepaid vouchers and cards when they shop, pay and play online, a new initiative has been launched to protect consumers and retailers alike.

Ukash and PayPoint, the UK’s leading convenience retail bill and cash payment network, have implemented an age verification scheme via the PayPoint terminal touch screen.

“Now, when a consumer asks for Ukash the retailer will be prompted by the terminal to ask them for proof of age if they appear under 18. If they are under 18 the Ukash voucher they receive will be age restricted meaning it can’t be used on any websites that require the consumer to be over 18,” says Mark Chirnside, CEO of Ukash. “In conjunction with the additional age verification checks carried out by our responsible merchants this provides a level of protection that will reassure parents and other concerned parties about the safety and security of online commerce”.

Parents can also ask for age restricted Ukash if they’re giving the voucher to their children to use online at sites such as Habbo and Stardoll that are increasingly popular with younger teenagers, safely helping them to learn about money management in an online world.

A PayPoint Spokesperson commented: “As a growing number of under-18s spend money online, PayPoint appreciates the importance of working on age verification schemes. This new Ukash initiative provides a new level of protection for children and their parents when vending online. It’s an important technological advance for a burgeoning market and PayPoint continues to lead the way in retail payment innovations.”

Thousands of consumers each day, that do not have or do not want to use a credit or debit card online, make the choice to use Ukash. Ukash is available from thousands of convenient locations such as local shops, newsagents convenience stores and petrol stations and consumers simply use the unique and secure Ukash number printed on the voucher when they pay online.

“Consumers are increasingly turning to pre-paid methods of payment as they seek to manage their spending or avoid the risk of online fraud and ID theft,” comments Mark Chirnside. “Working with PayPoint to launch the age verification scheme further endorses Ukash as a safe way for consumers of all ages to transact online and allay the concerns of parents”.

Buying and using Ukash is incredibly simple. Uniquely numbered Ukash vouchers are widely available from over 18,500 PayPoint outlets in the UK displaying the PayPoint sign. Ukash vouchers can be redeemed on hundreds of lifestyle, shopping, Voice over IP, social networking, virtual worlds and gaming websites in the UK, meaning anyone can buy online without requiring a debit or credit card.

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For further information please contact:

Shelley Sofier/Hollie Adamson at Attenborough Saffron
Tel: 0207 067 1597
Email: /

About Ukash

Ukash is a globally-recognised e-commerce cash payment method to enable online purchases using cash, providing freedom from credit and debit card fraud, repudiations and charge-backs, and protecting personal identity.

Ukash is regulated by the UK Financial Services Authority (FSA) and operates as one of the only a small number of Electronic Money Institutions, a status that allows a single maximum online cash payment transaction of up to £500/€750.

Uniquely numbered Ukash vouchers are widely available through payment terminals in retail outlets and online.

Ukash is now issued in 20 countries.

This press release was distributed by ResponseSource Press Release Wire on behalf of Freshwater in the following categories: Children & Teenagers, Women's Interest & Beauty, Personal Finance, Business & Finance, for more information visit