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Traditional card trumped by Singtone message

Valentine’s cards have been commonly sent to communicate a message of love since the 19th Century. Now more than one billion Valentine’s Day cards are annually sent worldwide*.

But times are changing. Modern technology means modern couples are increasingly turning to more high-tech methods of expressing their affection.

One of the most recent examples is ReVoice™ Singtones, which enables 21st Century gents to record themselves singing popular love songs and have them delivered directly to their wife or girlfriend’s mobile phone. Women also enjoy sending Singtones to their partner, which is no surprise given an estimated 85 % of all Valentines are sent by women*.

The studio-quality Singtones are created by users recording themselves via the easy-to-use Singtone Studio PC program, downloaded from www.singtones.com. Best of all, regardless of whether users have a good voice or not, Singtone Studio automatically applies professional audio tuning technology to instantly enhance the user’s recordings – so they’re always in-time and in-tune. The creator can then proudly send their song message to the mobile phone of their loved one.

There are hundreds of songs to choose from including classics such as Whitney Houston’s ‘I Will Always Love You’ and James Blunt’s ‘You’re Beautiful’, as well as more recent chart hits from Take That and Leona Lewis.

The team behind the concept recently conducted a survey of 500 people to gauge reactions to receiving a Singtone. Feedback was overwhelmingly positive, with more than 90% of respondents claiming they’d prefer to receive a Singtone than a Valentine’s card.

For example, a student from South West London, Jemima Walsh, particularly appreciated the effort required to create and send a Singtone. ‘I loved the fact that my boyfriend took the time to sing me our song,’ she reports. ‘It’s so much more personal and thoughtful than just picking-up a mass-produced Valentine’s card.’

Olivia den Kate – a PA from Surrey – also appreciates the fact that her personal Singtone serves a purpose. ‘I always know when it’s my husband calling, because I set the Singtone he sent me as a caller-ID ringtone. Apart from anything else, it’s a real ego-boost to have someone sing “You’re beautiful” to you a couple of times a day!’

Singtones’ boss Jeff Bloom says most people react similarly. ‘Recipients of a Singtone are so much more responsive to you singing a love song perfectly than they would be to receive a generic Valentine’s Day card. Furthermore, they will always have it with them and show-off to friends when they get calls and it plays.’

For further information, images and interviews, please contact:

Sami McCabe
m: +44 (0) 7789 777 440
t: +44 (0) 20 8849 8180
f: +44 (0) 20 8899 6001
e: sami@ubiquitycomms.com

Editors’ Notes:

• Singtones Studio and a voucher to send 4 Singtones can be purchased for £5.

• Singtones are available for delivery in the UK only

• Singtones images can be downloaded from the online press pack: www.singtones.com/Press01.

• The company behind Revoice Singtones is Synchro Arts Limited, which develops audio processing products for the consumer market and the professional audio industry. Synchro Arts products include bonus features for the Shrek and Austin Powers Goldmember DVDs and a Girls Aloud album.

* U.S. Greetings Cards Association (GCA) estimate.

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