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Press Release – For Immediate Release

31st January 2008

A qualification please? Would you like fries with that?

When McDonalds announced on Monday that they would be offering their employees qualifications that were on a par with traditional forms of qualifications, many people were more than a little sceptical and in truth more amused then anything. Quotes like, “would you like fries with that A-Level” were already doing the rounds in offices and across the media.

However, with closer inspection it seemed that quite a few people thought that allowing McDonalds, Flybe and Network Rail the opportunity to offer their employees their very own accredited qualifications was a good idea and one to be copied.

The Confederation of British Industry’s (CBI) deputy director-general, John Cridland said, “Today marks a significant milestone on the road to reforming qualifications so that they better reflect the skills and competencies employers and employees need.”

Each year UK businesses invest £33 billion on developing their staff, but many organisations have long since dropped investing in recognised qualifications. Infact only one third of businesses invest in official qualifications, with the rest believing that schools and colleges, in particular, are failing to give young people the skills they need for the real world. This was highlighted in the Leitch Review last year, which gave the shocking truth on the widening skills gap.

As the training industry has known for a while, organisations are turning more and more to external learning and development specialists, such as Righttrack Consultancy. A large proportion of these organisations are favouring bespoke solutions, as they are built completely around their training requirements.

A new trend that has seen consistent growth in recent years is the number of organisations investing in development awards like the Institute of Leadership and Management (ILM). These allow bespoke programmes to be recognised and accredited by leading bodies in their field; in the case of the ILM they are Europe’s leading body in the field of management and leadership and so carry a lot of prestige.

This proves that it is not the actual idea of qualifications that makes organisations turn their backs on the traditional mediums of development but on the actual curriculum and subjects that they offer.

Kasmin Cooney, Righttrack’s Managing Director says, “For a long time now it has been highly evident that organisations are preferring to invest in specific business related courses, whether it’s off-the-shelf or bespoke. This is because traditional course subjects are just not meeting organisations’ needs today. With the increase of organisations wanting accredited programmes it shows that recognition for academic achievements is still high on the agenda.”

Whether you are for or against these vocational qualifications, the fact that learning and development is high on the business agenda cannot be a bad thing and for this, McDonalds, Flybe and Network Rail should be commended for their open commitment to development.

Whether these new qualifications are a success will remain to be seen. According to an opinion poll by the BBC 62.50% of the general public believe that McDonalds should not be allowed to have their own form of A-Levels. All the learning and development industry can do now is to wait and see.



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About Righttrack Consultancy:

Right Track Consultancy Ltd was formed in 1988, and has its head office in Worcestershire. Righttrack is a leading learning and development consultancy that design and deliver innovative and engaging training solutions to organisations all over the world, including the UK, Switzerland and Kuwait. What sets Righttrack apart from other companies is its ability to provide an innovative learning and development solution that is completely customised to the needs of the client.

The range of services that Righttrack provide covers a broad spectrum and includes bespoke and ready-to-run training, sales solutions, organisational development, ILM Awards, e-learning and coaching.

Righttrack work with clients of all sizes from most industry sectors, including The NEC Group, Littlewoods Shop Direct Group, Mercedes Benz and Gucci. More information can be found on

Press enquiries:

Gemma Middleton, Communications Specialist
Righttrack Consultancy
Brockhill Court, Brockhill Lane
Redditch, B97 6RB
Tel: 01527 595955

This press release was distributed by ResponseSource Press Release Wire on behalf of Right Track Consultancy in the following categories: Business & Finance, Education & Human Resources, for more information visit