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The integration of AudioVisual and ICT systems is inevitable because video communication allows a more natural form of interaction between people. When delegates can see each other, meetings are more productive, more creative and more effective. Better communication means better understanding, allowing people to move more rapidly to meaningful decisions.

The impact of the new technology can be felt across the whole business, with network-based messaging systems, email, and intranets that encourage more spontaneous and open communication and collaboration. Efficiency is transformed, productivity soars, and time-to-market is reduced dramatically as the flow of intelligence and decisions accelerates exponentially across the organisation.

But the revolution is not over.

The next step is even more remarkable. New technology now available from IT and AV integration specialists Pacific Wave allows the transmission of high quality three-dimensional images across the network.

With this level of virtual presence, you are not simply sitting on a screen in the corner of the room; the 3D you is sitting at the table, communicating with the people around you, almost as naturally as if you were there. For the people sitting in the room, the compulsion to shake your hand is almost irresistible, even though you may be thousands of miles away.

Three dimensional presence is the ultimate expression of the videoconferencing concept. It is one example of the way in which technology can make a rapid and substantial contribution to the battle against waste and climate change.

Nevertheless, whether you choose to adopt it in three dimensions or two, videoconferencing is no longer a fascinating luxury for large enterprises. It is the new standard medium for communication in business. Companies of all sizes that are slow to adopt it are already finding themselves struggling to compete.

Pacific Wave, based in Basingstoke, Hampshire, leads the way in the design and provision of advanced, IT-integrated audio visual technology for enterprizes and organisations of all sizes. Its experience includes audio and videoconferencing, presentation systems, security solutions, CCTV, and automated environment management - from the lights, to the air-conditioning and the blinds.

To find out more about 3D video conferencing visit the Pacific Wave website on

Pacific Computers Ltd,
Mistral House
62 Tempus Business Centre
Kingsclere Road
RG21 6XG
Tel: 01256 333923

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