Gemalto selected by China Mobile for first commercial multimedia SIM deployment in Asia Wednesday 6 February 2008 PDF Print Beijing and Amsterdam, 6 February, 2008 – Gemalto (Euronext NL0000400653 GTO), the leader in digital security, announced today its selection by China Mobile for its multi-site deployment of Gemalto FullMultimedia SIM (subscriber identity module) cards. The project is taking place in the Guangdong, Shanxi, Beijing, Jiangsu and Shanghai provinces and is the first large-scale multimedia SIM commercial deployment in Asia. Launched with four different Windows Mobile 6.0 handsets from leading Asian manufacturers, Gemalto was able to integrate multimedia SIM-based content and applications into high-functionality handsets with ease. The FullMultimedia SIM will be distributed to CMCC’s premium subscribers and will feature a Multimedia phonebook and advanced SMS management which have long been identified as critical applications by China Mobile. The FullMultimedia SIM brought China Mobile SIM-based applications into the Multimedia era with a rich interface, providing also a straightforward way to instantly port the service into new handsets. The FullMultimedia SIM package also helps increase the average revenue per user (ARPU) generated by data services. Applications such as music, ring tones and movie clips can be saved directly onto the SIM, which removes the barrier created by the fear of losing personal data downloaded into the handset when changing phones. In addition, local services such as maps and directories will be pre-loaded on the FullMultimedia SIM by local China Mobile branches, illustrating the power of the SIM as a tool to distribute locally relevant content to every subscriber in China. “This FullMultimedia SIM solution gives us an opportunity to target our high-end market segment with a real tool for portability and protection for user data, from phonebook numbers to downloaded content,” said the Director of Division of Service Card and Number Management, Department of Market Operations of China Mobile. “The new multimedia capabilities of these SIM cards mean that we do not compromise on the quality of the presentation of our services, which is a strong expectation of this customer segment”. “Once again, China Mobile is leading the way in deploying the latest innovations to its customers” commented Philippe Vallee, Executive Vice President Telecom, Gemalto. “This deployment, coupled with the Windows Mobile family of handsets, enables us to work with China Mobile in providing superior and segmented offers to the market based on the new multimedia capability of the SIM”. ### About Gemalto Gemalto (Euronext NL 0000400653 GTO) is the leader in digital security with pro forma 2007 annual revenues of over €1.6 billion, more than 85 offices in 40 countries and about 10,000 employees including 1,300 R&D engineers. In a world where the digital revolution is increasingly transforming our lives, Gemalto’s solutions are designed to make personal digital interactions more convenient, secure and enjoyable. Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports, and tokens to the deployment of managed services for its customers. More than a billion people worldwide use the company's products and services for telecommunications, financial services, e-government, identity management, multimedia content, digital rights management, IT security, mass transit and many other applications. As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years. Gemalto was formed in June 2006 by the combination of Axalto and Gemplus. For more information please visit www.gemalto.com. About China Mobile Officially established on April 20th, 2000, China Mobile Communications Corporation (“China Mobile” for short) has a registered capital of 51.8 billion RMB yuan and assets of over 400 billion RMB yuan. It fully holds the equity of China Mobile (HK) Group Limited. China Mobile Limited, of which China Mobile (HK) Group Limited is the major shareholder, set wholly owned subsidiaries in 31 provinces (autonomous regions and municipalities directly under the central government) in China and went public in Hong Kong and New York Stock Exchanges. Currently, in terms of its market value, China Mobile Limited is the largest among all the overseas listed Chinese companies and among all the telecom carriers in Asia. For more information please visit www.chinamobile.com. 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