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The significance of a company logo can never be underestimated, and is an integral part of a business’ identity. This week, facilities equipment specialists Action Storage launched their new logo to reflect their passion for service, positive approach and continuing success into the New Year.

The new logo features on the company’s stationery, website, vehicle fleet and facilities to bring together all their brand messages under a central identifiable image. The new logo has been chosen because it indicates the company’s commitment to providing a fast, proactive service and ability to efficiently deliver and install storage systems wherever they’re needed.

“Although our new logo is the visual element that identifies us it is not our total brand,” said Action Storage MD Tom Brialey, “Successful brands are built by the people who work for the company. Our brand is a mix of who we are, what we do and how well we do it. The new logo symbolises how all the elements of Action Storage strive together to achieve success.”

The new logo features a fast moving arrow pointing directly upwards into the ‘A’ of the Action Storage name. The letter ‘A’ is synonymous with excellence, high attainment and is emphasised to highlight the company’s strengths and passion for first class service.

Action Storage’s re-brand occurs on the back of yet another successful year. Demand for the company’s shelving systems, in the backrooms and warehouses of high street stores, have never been higher. Many schools and universities throughout the country have replaced their old equipment with Action Storage’s innovative lockers, shelters and secure laptop cabinets.

One particular highlight of last year occurred during the Scottish elections. Shelving was needed for 30 voting centres in various locations, and had to be installed before votes could be counted and removed immediately after counting. Action Storage delivered, installed and removed the equipment at every polling station on time, enabling the elections to run smoothly.

Action Storage has experienced continual growth for 20 years, culminating in their move to a new purpose-built head office and distribution facility in Milton Keynes. The re-branding and new logo is expected to reinforce the company’s positive, proactive reputation, and spring to mind whenever storage solutions are needed for years to come.

About Action Storage

For over 20 years Action Storage has supplied shelving, racking and storage equipment using the latest materials and innovative designs. Their clients include supermarkets, warehouses, government offices and anyone else requiring high quality storage solutions throughout the UK and mainland Europe.

Action Storage pride themselves on their high service levels, and provide a free, unique advice line for discussing your requirements and assessing the perfect solution.

For service enquiries contact:

Tel UK: 0800 592215
Outside UK: +44 (0)1908 525700
Fax: +44 (0)1908 321650

Action Storage
6 Fitzhamon Court
Wolverton Mill South
Milton Keynes
MK12 6LB

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