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FOR IMMEDIATE RELEASE

Press Contacts:
Dan Brown / Cristina Arborio
Mulberry Marketing Communications
Tel: +44 (0)207 928 7676
Email: dbrown@mulberrymc.com / carborio@mulberrymc.com

MINNEAPOLIS, MN & MUNICH – 6 February, 2008 – IDeaS, the leading provider of hospitality revenue management and optimisation solutions, announced today that Martin’s Group, consisting of seven small hotels based in Belgium, has installed IDeaS V5i On-Demand Revenue Management Solution throughout its estate.

“As a growing business, we felt the need to keep up with the latest technologies in the market. This is why we have decided to move to next generation systems, upgrading our old revenue management software and choosing IDeaS’ solutions. We are sure that IDeaS’ forecasting and pricing software will help us make an immediate impact on our company-wide revenues, enabling us to make better and more profitable decisions.” said Tom Cludts, Martin’s Group Revenue Manager.

“The new revenue management system provides us the ability to ensure that the best rate is achieved for maximum revenue potential. Furthermore, thanks to IDeaS, we will be able to automate the decision-making process and better manage our distribution channels.” added Mr. Cludts.

The implementation of V5i with all its modules started at the end of 2007 and will soon be completed. In particular, two modules are key to Martin’s Group hotels: BAR (Best Available Rate), which helps make pricing decisions while incorporating competitive rate information, and Multi-Property, which allows authorised users to view data from multiple properties and benefit from roll-up reporting in user-definable property groups. The extreme functionality of V5i’s modules, together with internet deployment and user-friendly technology, are but a few factors which allowed IDeaS to win the account over the other competitors.

“The new partnership with Martin’s Hotels Group definitely strengthens our mission: as size is not the key to success within the hospitality industry, IDeaS strives to deliver world-class revenue management solutions to any hotelier, not just large but also small facilities. By working hand in hand with clients, we do our best to guarantee excellent results, turning problems into real opportunities for competitive advantage.” said Fabian Specht, IDeaS Director EAME.

About IDeaS

Integrated Decisions and Systems, Inc. (IDeaS) invented critical decision solutions that enable global organisations such as leading hotels, airlines, car rentals, car parking, manufacturing, and transportation management companies to understand, anticipate and react to consumer behaviour in order to optimise company-wide revenue and profits. By providing Forecasting, Optimisation and Pricing solutions, coupled with IDeaS' On-Demand Software as a Service (SaaS) applications, IDeaS can help make an immediate impact on company revenue and profitability. Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com.

About Martin’s Group

Martin’s Group consists of seven hotels, from three to five stars, built on historically important sites in Belgium: the Maison des Eaux 1900 in Genval (now Chateau du Lac), an 1836 sugar factory in Waterloo (now Grand Hotel Waterloo), a renovated Victorian country house (now the Manoir du Lac), a redecorated Normandy-style mansion (the Lido), the 16th century Maison Morillon in Louvain which was converted into the “Klooster Hotel” and Martin’s Brugge in the heart of the historical centre of Bruges, opposite the Belfrey.

Each one perfectly blends serenity and modernity, a trendy atmosphere and traditional values, a warm welcome and polished organisation.

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