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(InfoActive Media, Aldershot, UK) A new website called Bizwiki.co.uk has officially launched today, promising to change the way local search works by enabling its users to build up the most detailed and up-to-date index of businesses in Britain.

Started in 2006 and live to the public as a beta-product since June of last year, Bizwiki has already had over two thousand people sign up to help add content and edit the site, with many more expected now that the site is officially live. All users are welcome to help add to the site’s content, while business owners and representatives are invited to claim their company’s listing and engage with their customers.

“We have several hundred thousand pages on the site already, with more being added each day,” said Bizwiki co-founder Matt Aird. “We’ve tried to take ideas and concepts from some of the most successful user-created websites in the world, such as Wikipedia and the Open Directory Project, and improve them to the point where the ‘anyone can edit’ principles of a wiki can be used in a business-environment. The key difference is that we have taken the approach of building it as a structured-wiki, basically a collaborative database environment, allowing us to rapidly scale-up the amount of information and also give our users an easy way to search the site.”

“It’s early days, but we’re already beginning to see what online communities are capable of,” said Bizwiki’s Keith Hinde, former R&D Manager for Thomson Directories. “The site can only get better as more people use it, providing a network effect to encourage even more people to join.”

Bizwiki invites business owners and representatives to get involved, seeing them as the real experts in their own companies and the best source of information for everything from contact details to prices to opening hours. Listing companies on Bizwiki is free, with no charge to either users or businesses, so it’s also an ideal chance for companies to connect with their customers and open channels of communication - even for those companies without a web site of their own.

The Bizwiki Difference

• It’s free - The free-to-search, free-to-edit, free-inclusion approach is a challenge to the ability of established publishers to charge for inclusion.

• It’s editable – The ‘anyone-can-edit’ approach is a challenge to the out of date records of conventional printed Business Directories.

• It’s a wiki – The wiki approach allows far more depth of information about each business to be compiled than anything conventionally available.

• It’s structured – Unlike early ad-hoc attempts such as Yellowikis.org, Bizwiki is entirely structured, allowing reusability of information, bulk updates from chambers of commerce or web-spiders, and an easy search experience for users.

Bizwiki was built by industry-veterans with years of business directory and meta-search experience behind them, including Keith Hinde, Matt Aird, Craig Sefton and Arthur Jenkins who between them have helped develop directory and search products for Thomson Directories, Infospace, Virgin, TradePage and Webcrawler.

“There was always a frustration working with the traditional printed-book that we were limited to only the most basic details about each company, and that if a company’s information changed people would have to wait a year for the next edition to be printed,” said Keith Hinde. “With Bizwiki, not only can records be updated immediately, but we are also able to get businesses and customers talking and actually improving records and adding more details together. We’re not just creating an advanced online business directory – we’re building a community around it!”

With Bizwiki.co.uk continuing to gather users, work has already begun on an even larger Bizwiki.com for the United States.

For further information, please contact:

Matt Aird, Director, InfoActive Media Ltd
info@bizwiki.co.uk

Bizwiki UK can be visited at: www.bizwiki.co.uk
Blog: www.bizwiki.com/blog

Bizwiki was created by InfoActive Media Ltd

About InfoActive Media Ltd

Founded in 2003, InfoActive Media is an Online Publishing firm specialising in the development of interactive websites and advanced business information services.

Originally established in the UK, Infoactive opened an office in Australia in 2007 and is expanding its reach as a global player in the online content market.

The Bizwiki brand is trademarked.

This press release was distributed by ResponseSource Press Release Wire on behalf of InfoActive Media in the following categories: Business & Finance, for more information visit http://pressreleasewire.responsesource.com/about.