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Press Release

7th February 2008

Leading Saudi Arabian perfumery specialist meets retail challenges in UK with state of the art retail management system

Al Qurashi, a newly opened perfumery store in Knightsbridge, London, has chosen to use WinRMIS retail management system, provided by Eurostop, a leading supplier of retail systems to the fashion, footwear and general merchandise sector. The store, a new venture opened at the end of last year, sells natural essential oils imported directly from Saudi Arabia. An established company over 100 years old with more than 150 perfumery stores across the Middle East, it is known for its pure blends of Ambergris, Aoud, Musk and Taif Rose oils and is now expanding its operations with its first shop in the UK.

The company has invested in Eurostop’s WinRMIS to manage its wide range of products and stock levels and WinPOS to capture sales data at till point. Eurostop was selected following its successful use in another of the company’s outlets in Northern Ireland specialising in Italian Fashion Accessories. The store will be able to track sales and monitor best selling lines through the WinRIMS sales reports, ensuring that it maintains the most profitable lines and monitors stock usage.

Diana Wagner, General Manager at Al Qurashi commented:”We wanted an efficient retail system that could support the store and sales from the start. We were already familiar with Eurostop’s systems and knew that their solutions were ideal for an independent specialist retailer like us. They enable us to keep a tight watch on what is selling and what is not to determine promotions and customer preferences.”

Philip Moylan, sales and marketing manager at Eurostop said, “Eurostop has proven experience and expertise in providing retail systems that support niche independent stores. Such businesses rely upon accurate, daily sales figures in order to be able to stock to meet seasonal and fluctuating demands with minimum wastage. Al Qurashi is an independent retailer that has recognised how important it is to invest in systems right from the start of setting up a business to ensure successful growth. ”



About Al Qurashi

Al Qurashi is a newly opened perfumery store in London’s Knightsbridge, opposite Harrods, selling only natural essential oils. It is a new shop for the company which has been established for over 100 years and has over 150 perfumery stores across Saudi Arabia.

The company is most known in the Middle East for its particular brands of essential oils – Ambergris Aoud, Musk and Taif Rose. For three centuries the oil-rich 30 petal Damask rose has been cultivated in the City of Taif, Saudi Arabia and processed into precious attar of roses or rose oil, for which the company has a dedicated rose farm to supply raw ingredients for production.

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About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail and Wholesale Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.

WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.

Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.

Business Intelligence Cubes: Data mining Software

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

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Editors Contacts:

Phillip Moylan
Sales and Marketing Manager
Eurostop Limited
Tel: 020 8991 2700

Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry in the following categories: Computing & Telecoms, for more information visit