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Guys can ditch the roses, cancel the restaurant reservation and forget about putting the champagne on ice, CitySocialising reveals that London ladies would prefer to spend a night out with the girls than on a date on Valentine’s Day!

Research revealed today shows that over half of single women in London, a whopping 58% don’t care about Valentines Day and 52% would prefer to spend it with friends. London social networking site and events club CitySocialising commissioned the research to find out single Londoners’ modern day attitude to the most romantic day in the calendar and were amazed at some of the results that came out.

The study revealed that:

• 52% of single girls would prefer a night out with their London friends on Valentine’s night than on a date.

• Even more single guys in London would ditch a date in favour of a night out with their mates, with 62% saying that Valentine’s Day was of no interest to them.

• An even number of both men and women questioned cited: commercialism (33%), smug couples (24%), unwanted pressures on singles to be with a partner (20%) and “cheesiness” (19%) as the four major reasons for disliking Valentine’s Day.

• Guys are more bashful when it comes to proclaiming their love on Valentine’s Day with 32% admitting they are too embarrassed to buy or send a card.

• London ladies are more romantic than the lads however, with 42% admitting to having sent an anonymous Valentine’s card within the last 3 years compared to just 23% of men.

• And, nerve-racking news for men, it seems that twice as many London guys have been dumped before on Valentine’s Day than their female counterparts!

Sanchita Saha, founder of CitySocialising said:

“The results are interesting but not surprising. With modern day singles living and enjoying life to the full, finding “the one” isn’t as important as it used to be. Men and women’s attitudes to love and relationships are becoming more and more similar - girls are more independent now than ever before and are just as happy to spend time socialising with friends than searching desperately for Mr. Right. Everyone loves love, but friendship can bring as much, if not even more fun! But commercial and cheesy or not, women still seem to love the thrill of sending Valentine’s cards so it looks like romance certainly isn’t dead.”

Survey results (3440 participants)

How do you feel about Valentine’s Day? (WOMEN/MEN)

I love it = 18% / 7%
I hate it = 24% / 31%
I don't care about it =58% / 62%

What do you dislike most about Valentine’s Day? (WOMEN/MEN)

Too commercial = 31% / 34%
Too cheesy = 17% / 21%
Smug couples = 26% / 22%
Unwanted pressure to be in relationship =22% / 18%
None of the above = 4% / 5%

Have you sent an anonymous Valentine’s card within the last 3 years?

Women: Yes = 42% No = 58%
Men: Yes = 23% No = 77%

To those who answered no to the above question, we asked the question, “Why not?”:

Too embarassed to buy or send a card = 22% / 32%
Don’t believe in Valentine’s Day = 21% / 24%
Haven’t met anyone I wanted to send a card to = 43% / 36%
Didn’t know where the person worked/lived = 9% / 5%
None of the above = 5% / 3%

What would be your ideal Valentine’s date? (WOMEN/MEN)

A night out with friends = 52% / 61%
Dinner at a nice restaurant = 23% / 15%
Going to the theatre = 11% / 5%
Drinks & Clubbing = 7% / 8%
Staying in = 7% / 11%

Have you ever been dumped on Valentine’s Day?

Women: Yes = 6% No = 94%
Men: Yes = 12% No = 88%

Notes to the editor:

Sanchita Saha, founder of CitySocialising is available for interviews.

Media enquiries:

For more info please contact CitySocialising Press team on 020 8766 0060 or

About CitySocialising

CitySocialising started in London in January 2005 with development funding from the Prince’s Trust. Created initially in London to help young professionals new to the Capital meet new people in London and explore the city’s social scene, in order to integrate more easily into life in the city.

CitySocialising London provides a winning combination of online social networking features and offline social events in London connecting sociable and outgoing professionals with like minded others, allowing them to create new networks of contacts and friends in London.

Due to it’s huge success in London, CitySocialising now operate social networking sites and events clubs in Nottingham, Manchester, Leeds, Brighton, Bristol, Birmingham, Edinburgh and Glasgow. Further city launches are planned for 2008.

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