Findus Creates a Stir in Frozen Aisle Monday 11 February 2008 PDF Print With consumer knowledge at an all-time high about the nutritional benefits of frozen foods Findus re-vamps its stir-fry vegetable range – re-branding it Create a Stir. Stop the Clock Findus Ltd. has announced it is to re-launch its stir-fry range to further appeal to increasingly health conscious consumers. Not only does it offer the ultimate in convenience but over time, frozen foods, especially those with a high percentage of sensitive vitamins, are nutritionally more reliable than fresh. Tests have shown that frozen broccoli and carrots contained more vitamin C than their fresh equivalents. Stir it Up The new varieties are: • Classic: a crunchy combination of seasoned vegetable including Broccoli, Carrots, Baby Corn, Water Chestnuts and Spring Onions • Chinese: a combination of seasoned traditional Chinese vegetables including Water Chestnuts, Bean Sprouts and Chinese Mushrooms The Create a Stir range will be available in 500 gram bags in selected Sainsbury’s and Morrison’s stores from February for a RRP of £1.79 Notes to Editors: For further information please contact: Zara Reid, Rose Reid Media; T: 05600 752008 M: 07831 817777 E: email@example.com From Frozen Food to Famous Chefs – the Story of Findus Nordic Know-How Findus has its origins in the Nordic region. In 1941, Marabou, a Swedish confectionery company acquired a small factory in the Northwest of Scania (Sweden) - with a brand called Findus. In 1962, Marabou sold the Findus business to Nestlé, and it remained under Nestlé ownership until January 2000, when it was sold to EQT Scandinavia BV. With a turnover of approximately EUR 800 million Findus has a presence in Norway, Sweden, Finland, UK, France, Spain, Germany, Denmark, Czech Republic, Slovakia, Hungary, Thailand and Australia, employing around 3,000 people. Cool Britannia In April 2005 ownership of Findus Ltd. was transferred from EQT, to the private ownership of Geir Frantzen, previously a senior manager at Swedish parent company Findus AB. Commenting on his takeover Frantzen says: “It was an enormous step to take but the UK food market is one of the most dynamic and exciting in the world right now and to not have taken the opportunity to buy into it would have been foolish indeed. “We understand the challenge facing busy consumers in today’s increasingly hectic world. They want good quality food with the minimum of fuss. That's why we're dedicated to making their choices easier by creating food solutions, like the Jean Christophe Novelli range, that are delicious and convenient." This press release was distributed by ResponseSource Press Release Wire on behalf of Rose Reid Media in the following categories: Men's Interest, Health, Women's Interest & Beauty, Food & Drink, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.