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Comprehensive report draws on the experience of diverse industry pioneers to explore the reality of mobile marketing

Electronic copy of the guide available:

Barcelona, 11th February 2008 - Tanla Mobile, the global leader for wireless application development, mobile billing and messaging solutions, today unveils its benchmark-setting guide to mobile marketing and advertising. Aiming to cast light on the complexities of this increasingly critical communications channel, the guide provides a clear, unbiased view of the current market.

The Tanla guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns. Edited by mobile marketing guru Helen Keegan and drawing on the expertise of senior figures at O2, Vodafone, Admob and Emerging Media Platforms, the Tanla Mobile Marketing and Advertising Guide identifies key areas that must be addressed for the industry to thrive. It promises to be essential reading for all marketing and mobile executives.

“2008 promises to be the year that mobile marketing truly earns its spurs but the Guide has revealed that there exists a growing knowledge gap that threatens to hold it back,” explains Gautam Sabharwal, Director, Tanla Mobile. “Mobile marketing has promised much and has become a critical element in the marketing mix but the feeling persists that many companies do not yet know how to make the most out of mobile marketing possibilities. That’s why we have spent the past eight months developing this guide to provide the mobile industry with answers to the challenges and opportunities that exist.”

The Guide covers every aspect of mobile’s place in the marketing mix. From campaign mechanisms to common challenges, from leveraging user-generated content to exploiting mobile TV, it contains everything mobile executives need to know about this rapidly evolving market.

The Tanla Mobile Marketing and Advertising Guide will be officially launched on Monday 11th February at the Mobile World Congress. Tanla Mobile is hosting a reception, attended by leading executives from the global mobile industry, at the Lika Lounge, Passatge de Domingo.

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About Tanla Mobile

Tanla Mobile is a global provider of mobile commerce, mobile marketing, mobile entertainment and mobile internet solutions to the Telecommunications, Media and Digital Content industries. Tanla specialises in developing customised mobile applications, platforms and services for organisations who want to create a mobile strategy or channel.

Tanla Mobile has revenue-sharing partnerships and messaging connectivity with global mobile operators and delivers services across Europe, North America and Asia. The company provides interactive platforms, 3G video calling, interactive TV, campaign management, content management, mobile payments and global messaging services, enabling brands to launch end-to-end commercial mobile services.

Tanla Mobile is a wholly-owned subsidiary of Tanla Solutions Ltd, a company listed on the Bombay and National Stock Exchanges in India. For further information visit

Press contact:

Paul Doran, Switch Communications
Tel: +44 (0) 7768 373 100
Skype: paul.doran

This press release was distributed by ResponseSource Press Release Wire on behalf of Switch Communications in the following categories: Consumer Technology, Computing & Telecoms, for more information visit