Midlands Marketing seminar lifts lid on complex world of social media Thursday 14 February 2008 PDF Print Midlands marketers who want to find out more about how social media, aka Web 2.0, is reshaping the world of corporate reputation management and marketing communications will find the forthcoming seminar from the Chartered Institute of Marketing (CIM) a must-attend event. Titled “Digital Communications and the Impact of Web 2.0 on brands”, CIM has teamed up with leading digital communications agency, Freestyle Interactive to host this seminar. At the event, presenters Simon Cox and Andy Wood will separate the hype from the reality – they will look at how organisations and brands are re-thinking their marketing communications to take advantage of the world of audience and customer interaction and engagement. Freestyle’s Simon Cox and Andy Wood will flag a range of hot Web marketing topics particularly how the ‘new’ personal publishing tools like blogs, Wikipedia, YouTube and other social network forums are allowing customers to “rant and rave” about products and services in a way that can be seen and heard within minutes around the world. They will examine if the expected changes have entered the mainstream and how companies, brands and agencies are developing social media campaigns to accommodate the changes. Siobhan Browne, Chair of The Chartered Institute of Marketing’s Birmingham and Coventry Branch said: “Social media or Influence 2.0, as it’s becoming known, is probably one of the hottest topics not only in the marketing department, but also in the Board Room, where Corporate and Social Responsibility is high on the agenda. We felt that an event on this complex and multi-layered aspect of marketing was necessary. It promises to throw up some very interesting discussions and debates and we’re sure it’s going to draw a big audience.” This event is aimed at Marketing managers and those responsible for managing corporate communications who want to gain a much stronger understanding and practical insight into how to companies can begin to create communication and marketing strategies that will resonate with audiences that are increasingly online. “Digital Communications and the Impact of Web 2.0 on brands”, organised by The Chartered Institute of Marketing will be on Wednesday 27th February at 18.30 for 19.00. Venue is The Priory Rooms, Bull Street, Birmingham, B4 6AF. Entrance, which includes refreshments is £15 for Chartered Institute of Marketing members, studying members and students or £20 all others. All welcome. For more information or to book, please visit www.cim.co.uk/events or call 01628 427120. Ends About Freestyle Interactive Established in 1996, Freestyle Interactive is the largest interactive digital communication agency in the Midlands and one of the largest independents in the UK, ranked 15 in the New Media Age Top UK 100 Interactive Agency leagues. Clients include Volvo Car Corporation, Land Rover, Marstons, ICI, Alstom, City & Guilds, Virgin Active and Floris. www.fsnm.co.uk About Chartered Institute of Marketing The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit www.cim.co.uk This press release was distributed by ResponseSource Press Release Wire on behalf of Freestyle Interactive in the following categories: Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.