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London, February 18th 2008: Youthnet, the UK’s first exclusively online charity, has become one of the first charities to benefit from Europe’s first virtual collecting tin, encouraging people to donate the change from their online purchases.

The charity is working with Ukash, the FSA-accredited company that introduced cash payments to global online transactions, to raise funds to support its two websites.

TheSite.org, a guide to life for 16 to 24 year olds, provides advice, support and guidance to young people on key issues that affect them, from sex and relationships to work and study. Currently around 500,000 unique users access it every month.

do-it.org.uk is a volunteer database of over 800,000 opportunities across the UK.

People can donate the change from their Ukash vouchers to YouthNet and other charities through a newly introduced function on the Ukash website.

“The pennies can soon mount up. If everyone donated the 1p change from their £9.99 purchase made using Ukash we could raise thousands of pounds a year for our partner charities,” said Mark Chirnside, CEO of Ukash: “We feel this is a dynamic way to provide charities with a new revenue stream by capitalising on the small value Ukash change vouchers that may not otherwise be spent.”
Chief Executive of Youthnet, Fiona Dawe, says: “YouthNet thrives on finding new and innovative ways of using the internet to benefit our users, be it through new technology on TheSite.org, or inventive ways to get our advice out there.

“Joining forces with Ukash is an exciting way to raise money through the internet, hopefully raising thousands of pounds for the young people we help.”

Ukash issues cash vouchers for consumers in the UK and Europe to purchase goods and services online. The purchases are sometimes for a lower amount of money than the value of the vouchers, and Ukash will enable consumers to donate the ‘change’ that results from spending the voucher.

Getting and using Ukash is incredibly simple with vouchers from £5 upwards available from all PayPoint terminals in the UK, found in newsagents, grocery stores, petrol forecourts and other convenient locations. The voucher is given out in exchange for cash and comes with a unique 19 digit number that is entered, like a debit card number, when spending online.

There are no fees charged to get Ukash, meaning consumers can use the full amount on their Ukash vouchers to buy online with single vouchers of up to £499. Ukash vouchers can be redeemed on hundreds of lifestyle, shopping, communications, social network and gaming websites in the UK. As a further safeguard, vouchers issued by PayPoint to under 18s cannot be redeemed at age restricted web sites.

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For further information please contact:

Shelley Sofier/Sarah Morgan
Attenborough Saffron
Tel: 0207 067 1597
shelley@attenborough.net sarahm@attenborough.net

About YouthNet

1. YouthNet is an online charity – founded by broadcaster Martyn Lewis in 1995. It aims to create a socially inclusive environment where all young adults are engaged, informed and inspired to achieve their ambitions and dreams.

2. YouthNet runs www.TheSite.org – the first-stop-shop of advice and support for 16-24 year olds and www.do-it.org.uk – volunteering made easy.

For further information about YouthNet please contact:

Sarah Wilson
Media and PR Manager
YouthNet UK - First Floor, 50 Featherstone Street, London EC1Y 8RT.
T. +44 (0) 20 72 50 57 16 (Direct Line) T. +44 (0) 20 72 50 57 00 (Switch Board)
F. +44 (0) 20 72 50 36 95
E. sarah.wilson@youthnet.org
W. www.thesite.org W. www.do-it.org.uk W. www.youthnet.org

About Ukash

Ukash is a globally-recognised e-commerce cash payment method to enable online purchases using cash, providing freedom from credit and debit card fraud, repudiations and charge-backs, and protecting personal identity.

Ukash is regulated by the UK Financial Services Authority (FSA) and operates as one of the only a small number of Electronic Money Institutions, a status that allows a single maximum online cash payment transaction of up to £500/€750.

Uniquely numbered Ukash vouchers are widely available through payment terminals in retail outlets and online.
Ukash is now issued in 20 countries.

www.ukash.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Freshwater in the following categories: Children & Teenagers, Consumer Technology, Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.