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mandmdirect.com, the UK’s leading online and mail order retailer of discounted lifestyle, fashion and sports apparel and footwear, has been placed second in the 2008 Sunday Times Deloitte Buyout Track 100. It’s the first time the company has appeared in Fast Track and the placing comes after a hectic year for the company which saw it break all its previous sales records and become one of the top five visited clothing websites in the UK across the Christmas 07 period according to web analysts Hitwise.

In October 2007, leading growth private equity and buyout firm, T A Associates completed a majority investment in the company formerly owned by its founders, management and ECI Partners. Steve Robinson, formerly CEO of Tesco Direct was appointed CEO.

“We are delighted with our placing on Fast Track. We’re a business with strong momentum and ambition and a lot still to achieve both in terms of our online and catalogue operations. We have a compelling consumer proposition, solid backing and are well-positioned to continue our strong growth to date. 2008 is set to be a strategically eventful year and this award is a major bonus for the company at a an exciting stage in its development,” says Steve Robinson.

About mandmdirect.com

• mandmdirect.com sells more than 230 brands of men’s, women’s and children’s apparel and footwear, including adidas, Animal, Bench, Levis, Miss Sixty, Nike, Puma, Quiksilver, Reebok, Timberland and Vans

• The company specializes in purchasing end-of-line clearance stock from major brands and selling those products at substantial discounts - often up to 75%

• mandmdirect.com was founded in Leominster in 1987 and currently employs more than 450 staff

• Originally a sports apparel retailer, mandmdirect.com expanded its product line to include fashion and lifestyle clothing following the management buyout backed by ECI Partners in 2004

• More than 800,000 registered customers

For more information, please contact Isobel, Alice or Alina at Brandnation:

Isobel Klempka t: 0207 940 7178 e: Isobel@brandnation.co.uk
Alice Caldwell t: 0207 940 7183 e: Alice@brandnation.co.uk
Alina Wallace t: 0207 940 7185 e: Alina@brandnation.co.uk

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