MAKE MOTHER’S DAY SPECIAL WITH A UNIQUE GIFT FROM LONDON’S AIR AMBULANCE Tuesday 19 February 2008 PDF Print With Sunday 2nd March fast approaching are you looking for a Mother’s Day present that is both original and worthwhile? Well, help is at hand, London’s Air Ambulance (LAA) lottery scheme is the ideal way to help keep this crucial emergency service in the air and give your mother a thoughtful gift that she’s sure to appreciate. By donating just £1 per week to London’s only air ambulance service your mother will be allocated a unique membership number and entered into a weekly prize draw with the chance to win up to £250. The minimum purchase is for 5-weeks membership – so that’s an original, worthwhile and exciting gift from as little as a fiver! A familiar sight in the London sky, the LAA has flown over 20,000 missions and this year celebrates its 20th anniversary. LAA prides itself on the speed and efficiency of the service, bringing a Trauma Doctor, a Paramedic and vital surgical equipment to the scene. The LAA has been involved in all major incidents in the capital over the past few years but what many people don’t realise is that the service is a registered charity and relies on donations and fundraising in order to stay operational. The costs of running the LAA has risen over the past years and the team need to raise £750,000 to keep the service running this year. Andrew Cameron, Chief Executive of the London’s Air Ambulance Charity, explains “Forget flowers or chocolates this Mother’s day and opt for a gift like the LAA Lottery that will not only put a smile on your mother’s face but is also help a worthwhile cause. While all Londoners hope that they never need to rely on LAA, many who have been helped by our team certainly owe their lives to the service and it’s important that we keep this vital service in the air.” For more information about the LAA Lottery or to receive an application form, please visit www.londonsairambulance.com call 020 7943 1302 or email email@example.com - Ends - For media information, images or an interview with Andrew Cameron please contact Louisa Herbert or Beth Milsom at Publicasity on 020 7632 2400 or firstname.lastname@example.org Notes to editors • The London’s Air Ambulance is a registered charity (no. 801013) This press release was distributed by ResponseSource Press Release Wire on behalf of Publicasity in the following categories: Health, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.