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SalesTrak - the leading CRM and human capital management software provider – has announced the closing of its second round of financing. An undisclosed sum has been raised from venture capital fund Aspiration Capital alongside business angels and existing management.

The funds will be used for research and development spending on the company’s flagship products: SalesTrak© and SkillsTrak©, as well as supporting marketing initiatives in 2008. The two websites and are enjoying a major overhaul and will be re-launched very early in the New Year.

Marketing resources will also now support the company’s new US headquarters in San Francisco.

SalesTrak Chief Executive Officer Mark Donkin said:

"The closure of our second round is a milestone in our development, and a major step towards our goal of becoming a leading global force in CRM and human capital software solutions.

Our clients demand constant innovation and this additional funding will allow us to roll out several exciting new products in 2008. It will also enable us to support these launches with the appropriate marketing. All our existing investors participated in the round, which is a further sign of the confidence our financial sponsors have in the future of SalesTrak.”

Aspiration Capital:

Aspiration Capital is an early stage venture fund primarily focused on the technology and internet markets. Aspiration Capital is invested in several promising media & technology firms in addition to SalesTrak. Aspiration Capital was founded by Dr. Jeremy Howard., formerly Head of Convertibles Trading with Deutsche Bank in New York City.

Dr. Howard said:

“We are very excited to be involved with SalesTrak. The company is experiencing rapid sustained growth globally and has a sterling collection of Fortune 100 clients. SalesTrak’s management has a clear and unique vision for the future direction of the company and the experience to execute on that vision. We are very happy to join SalesTrak in assisting the company achieve its global aspirations.”


Notes for Editors:

SalesTrak is a leading CRM and human capital management software provider. The company’s flagship products: SalesTrak© and SkillsTrak© provide blue chip customers such as Viacom (CBS), Reed Business Information, Merrill Lynch, Arco, Ricoh and Allianz with market leading software solutions. SalesTrak has offices in London, San Francisco and Leeds (UK).

SalesTrak was founded in 2002 by Mark Donkin following a successful career in enterprise software at Oracle.

For further information contact:

Within Europe Contact:
Mark Donkin 07734 256709,

Within North America Contact:
Even Walser (415) 421-1000,

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