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Burrett to add retail, consumer and channel expertise to management team

21 February 2008 -- LBS Accessories has appointed Chris Burrett to spearhead its ongoing outreach to consumer electronics retailers in the UK and Ireland. Burrett adds heavyweight expertise in consumer electronics retailing and channel marketing to the management arsenal.

LBS Accessories has recently launched a range of mobile lifestyle and entertainment devices which deliver cutting-edge style and functionality at affordable prices. It aims to offer retailers products that stay at the leading edge of customer demand within existing categories such as MP3 players, digital AV and mobile and in-car accessories, all sourced from the Far East through direct manufacturer relationships.

Chris Burrett brings significant commercial and consumer electronics industry experience to the company. He joins LBS Accessories from InComm, where he led the successful creation of a new UK retail category of high street branded gift cards for sale through major high street multiples and supermarkets. Prior to this, he was with Virgin Mobile, first in channel marketing and later managing many of its most important external commercial and regulatory relationships. His earlier career included work with Dixons Stores Group and AC Nielsen.

Chris says: “In today’s tough trading environment the winning retailers are those who work hard at keeping their competitive edge. However, in consumer electronics things move incredibly fast, and competing well means supplying what the consumers want, at the right price, immediately they want it – and that is really tough. They need suppliers and partners who will move fast, find new ways to meet that demand, and respond to their relationship and support needs. I believe that our strategy makes us an ideal partner for today’s market. I joined the team because I am looking forward to being a part of yet another success story. ”

LBS Accessories is actively expanding its operational team to include key account management, supply chain management and after-sales support.


About LBS Accessories
LBS Accessories is a privately held company which imports and distributes technology for the mobile lifestyle. It works with retailers to help them provide premium products to meet evolving consumer demand for high quality, rich functionality and smart design. Its range is sourced from the Far East via partnerships with innovative manufacturers, and its relationships are managed directly through its China office.

LBS Accessories is based in Cranleigh, UK with a purchasing, quality control and logistics office near Shanghai. LBS Accessories also manages its own online store at which provides the company with a price-testing and market research hub. More information about the company can be found at

LBS Accessories and Twisted Carbon are registered trademarks of LBS Accessories Limited. Bluetooth is a trademark of the Bluetooth SIG.

Media Contacts:

Jo Barrett Potion PR & Marketing / DDI: +44 1753 498536

Sue Rizzello Potion PR & Marketing / DDI: +44 1753 498535

Note to editors:
Please contact us if you require supporting images of Chris Burrett or the LBS Accessories product range. A range of high quality, high resolution images are available on request for Miidio, the first range being showcased to UK retailers.

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