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LONDON – February 25th, 2008 – – CDC Software, a wholly owned subsidiary of CDC Corporation and a provider of industry-specific enterprise software applications and business services, announced today that CDC MarketFirst has helped ICM, Britain's leading business-availability specialist, measure a 50 percent increase in new business opportunities within 18 months of implementation.

In 2004, all of ICM’s marketing department's activities were managed manually, using nothing more sophisticated than lists compiled manually and entered onto spreadsheets. The company therefore found it difficult to keep tabs on what they were doing and how they were generating leads, while tracking responses to their campaigns was simply unfeasible.

Following extensive research for marketing automation products, ICM found that CDC Software's CDC MarketFirst was the most capable of managing marketing activities triggered by responses to individual marketing events or seminars—a vital requirement for ICM. CDC MarketFirst also had one overwhelming factor in its favour: the fact that it could be fully integrated with CDC Software's Pivotal CRM (customer relationship management) suite to provide a complete sales and marketing solution from initial marketing communications to prospects through to sales completion.

U.K.-based TEEC, a CDC Software partner, implemented CDC MarketFirst for ICM in just two days and also provided training for the company's seven-person marketing department.

More Campaigns with Less Staff

With CDC MarketFirst up and running, the improvements in the effectiveness of ICM's marketing campaigns were immediate and dramatic. Erick Mackay, group marketing director at ICM says, "Straight away we could do far more with less staff, as all the manual activity was no longer necessary. The bottom line is we can do more campaigns than ever before, and we found it to be practical to do smaller, more targeted campaigns, too."

Since they implemented CDC MarketFirst, Mackay and his team have been able to send communications to prospects methodically and efficiently. ICM has 150,000 prospects in its database, and the company links this to information from Dunn and Bradstreet to target companies that match a particular profile; ICM then uploads the names and contact details of the relevant people into CDC MarketFirst. Once this is done, they are then ready to initiate a campaign and can set up an e-mail shot automatically or export contacts to a fulfillment house that carries out print direct mail shots for the marketing team.

Highly Successful Initiative

ICM's relationship with CDC Software has been close over the past few years, with CDC Software continuously ensuring that the software meets as many of ICM's needs as possible.

Mark Carlile, managing director for CDC Software in the United Kingdom says, "We continue to work closely with ICM to ensure they receive the benefits of upgrades and new features on an ongoing basis. Product managers at CDC are in regular contact so that ICM can tell them what they need, so we can respond promptly. "

Mr. Mackay concluded, “Ultimately, a marketing automation system like CDC MarketFirst is all about generating good leads to enable sales people to make sales and generate profits. By this measure, implementing CDC MarketFirst has been hugely successful for ICM. We know that we have measured a 50 percent increase in business opportunities within the last 18 months using CDC MarketFirst. Needless to say, I am extremely pleased with the product."


About ICM

ICM is now a wholly owned subsidiary of Phoenix IT Group plc. In June 2007, Phoenix and ICM shareholders overwhelmingly approved the acquisition by Phoenix, of ICM Computer Group. The enlarged group now has more than 2,400 employees and annual revenues of more than £230m.

Phoenix IT Group was established in 1980 and serves organisations throughout the UK and Europe. The Group's head office is based in Northampton and since 1997, it has delivered IT services to more than 70 companies in the FTSE100. On 16th November 2004, Phoenix IT Group floated on the London Stock Exchange and the Group now includes Trend, Servo, NDR and ICM.

Following the recent acquisition, Phoenix has demonstrated its commitment to continue to invest in ICM's core capabilities of Business Continuity and Managed Availability services, by acquiring a 100,000 square foot, state-of-the-art business continuity and data centre facility in Farnborough, one of the largest centres of its kind in the UK.

The Group is also pleased to announce its largest ever Business Continuity contract, with a major City based financial organisation. The contract is valued at up to £8.4m, over the maximum contract term of seven years. With a mix of dedicated and syndicated work area positions, the client will become the first user of the facility and demonstrates Phoenix's continued success in signing large long-term contracts with major blue chip organisations, providing an enhanced business continuity order book and excellent forward revenue visibility.

About CDC MarketFirst

CDC MarketFirst is an adaptive marketing automation and lead management solution that enables marketers to manage even the most complex, multi-channel marketing campaigns. Using CDC MarketFirst, marketing professionals can utilize the visual campaign designer feature to create email/web page streams, profile customers and prospects, target each with a highly personalized and relevant message, deliver the message at the right time via the right channel, and ensure consistent and effective follow-up. CDC MarketFirst can help marketers achieve higher response rates and better lead quality with perpetually running, precisely targeted campaigns based on data captured at every point of interaction. It can also help increase lead quality and retention rates with fewer resources, improving return-on-investment (ROI).

For more information on CDC MarketFirst, visit

About CDC Pivotal CRM

CDC Pivotal CRM enables clear, competitive differentiation by addressing the customer-facing needs of financial services enterprises in the capital markets, commercial and private banking, institutional asset management, and retail asset management industries. The solution is a highly flexible, best-in-class suite of CRM applications that are easily adapted to model the business practices that make each company unique. The CDC Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, partner management and marketing automation.

Designed to produce meaningful increases in revenues, margins, and customer loyalty, CDC Pivotal CRM is used by more than 2,000 companies around the world.

About CDC Software

CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software’s product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management, warehouse management and order management), Pivotal CRM and Saratoga CRM (customer relationship management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources) and business analytics solutions.

These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation and is ranked number 12 on the MBT 2007 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit

Cautionary Note Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, and includes statements relating to the ability of CDC MarketFirst and Pivotal CRM to address the needs of clients such as the ability to improve efficiencies, improve customer service, drive cost savings and competitive advantage. These statements are based on management's current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of the professional and financial services markets; the continued ability of CDC MarketFirst and Pivotal CRM to address industry-specific requirements of companies; demand for and market acceptance of new and existing marketing automation and CRM solutions; development of new functionalities which would allow companies to compete more effectively and changes in the type of information required to compete in a company’s market.. Further information on risks or other factors that could cause results to differ is detailed in filings or submissions with the United States Securities and Exchange Commission made by CDC Corporation in its Annual Report for the year ended December 31, 2006 on Form 20-F filed on July 2, 2007. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise.

For More Information:

James Hawksworth,
Corporate Communications, CDC Software
+44 1604 634 171

Erick Mackay, Marketing Director, ICM
+44 870 121 8300


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