Skip navigation


Data Warehousing still on upward curve

The use of data warehousing and business intelligence software has now assumed a high profile in many organisations, with 66% of senior managers seeing it as ‘very critical’ or ‘critical’ to their decision-making process. This is according to research commissioned by the Evaluation Centre (

This positive appreciation is reflected in the fact that 67% of organisations are planning to extend the scope of their data warehousing activities to new functional areas, while 64% will be further exploiting the use of their existing information and a further 53% will be expanding the use of these systems to new users.

Most organisations are fairly satisfied with the results of their data warehousing and business intelligence initiatives but there is still plenty of room for improvement. Only a few companies, 6%, see their implementation as being ‘very successful’ - compared to
17% who feel they are not ‘too successful’ with their efforts. The majority, 34% and 31% respectively, think they have either been ‘reasonably successful’ or ‘successful’.

The most critical issue that needs to be addressed are that the system does not contain all the data that is required for decision making. This ties in with the second concern, that they cannot ask all the questions and obtain all the information that they would like.

It is still the case in a number of companies that data queries can only be made by specialists and this tends to slow down the process when asking new questions. There is also a perception that reporting execution times are excessive and that in many cases there is a need for more real-time reporting. Some respondents are also concerned that the system is regularly taken off-line for updates.

But there is still much activity in the data warehousing arena with a quarter of companies currently engaged in new projects, 11% having a feasibility study or pilot project underway, and 6% undertaking a formal analysis to determine their requirements. A further 11% have identified this as an area for future activity, leaving only 3% of companies with no plans to implement a data warehouse.

Many organisations are recent converts to data warehousing: 28% have only implemented it in the last six months and 11% within the past year. Around 14% have been using it for between one and two years and 22% for three to five years. Some companies now have extensive experience with 11% having been involved for six to 10 years and 3% in excess of 10 years.

Survey Statistics:

We interviewed a cross-section of 100 organisations for their views on issues relating to the use of data warehousing and business intelligence applications. The sample included companies from the manufacturing sector (14%), IT & telecoms (14%), public sector (12%), retail (9%), distribution & logistics (9%) and banking & finance (9%).

The companies varied in size, with 6% having a turnover in excess of £5 billion, 11% in the £1billion to £5 billion bracket and 17% in the £500 million to £1 billion range. In the mid-range, 25% have between £100 million and £500 million turnover and 6% £50 million to £100 million. At the smaller end 11% have a turnover of between £10 million and £50 million and 20% £5 million to £10million.

- ENDS -

Note for editors:

About PMP Research

PMP Research, ( founded in 1990, provides bespoke research, analysis and consultancy typically within the IT, telecoms and professional services markets.

Press enquiries:
For more information please contact Cliff Mills on 0870 908 8767 or email

About the Evaluation Centre

The Evaluation Centre ( is an interactive service for end users and consultants to assist them in the procurement process for software, services and technology.

Press enquiries:
For more information please contact Steve Markwell on 0870 908 8767 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of National Computing Centre (NCC) - Amersham in the following categories: Business & Finance, Computing & Telecoms, for more information visit