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Cambridge’s second annual Apartment Living Survey conducted among the city’s new apartment dwellers has shown that apartment living has lost none of its appeal among a broad spread of income groups.

Some 37% of those questioned earn between £60,000 and £100,000 plus a year. Not too far behind were 30% who said they earned £30,000 or less.

Car usage has also increased with the largest percentage (54%) using their cars to get to work – up from 33% in 2006.

The survey was undertaken by Encore New Homes, Cambridge’s only agency specialising in new developments, between November and December 2007 and took in all the city’s major new developments.

As with the first survey in 2006, the intention was to compile a lifestyle, economic and trends profile of a little understood but very important market sector: people who choose to live in new-build apartments.

The conclusions are used by Encore New Homes to advise its developer clients about issues affecting the purchasing preferences of customers and so maximise the selling potential of their developments.

“The results make for very interesting and revealing reading,” says Jonathan Pearson of Encore New Homes, adding: “For example, 96% of those surveyed owned a car and yet 48% claimed that living in an environmentally friendly building was very important to them. Additionally, some 30% had a commute of thirty minutes or under to get to work.”

Cambridge as a place to shop and relax also figured prominently with 69% saying that a better choice of shops and 21% citing more restaurants were changing Cambridge for the better. Some 19% said they had chosen to live in Cambridge because of the lifestyle on offer, while 72% came to the city for work reasons.

The Apartment Living Survey also revealed that apartment living suited a slightly older demographic with 45% of respondents saying that they were 46 or older. Of those surveyed, 48% said they were single and among those who had children 70% had grown up offspring of 19 or older.

Overall a huge 96% said they had either a good or an excellent opinion on of living in their apartments.


February 2008

Notes to editors:

A PDF file of the Survey Results is available upon request. Please contact Steve Greenhalgh at Real Public Relations on 01954 231911 or email

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